Hopper, the travel booking app known for its innovative features and millennial-focused approach, is taking flight in a new direction. While it continues to serve millions of travelers directly through its app, Hopper is now bringing its user-friendly tech and tools to major players in the travel industry. hopper b2b

This B2B strategy, called Hopper Technology Solutions (HTS), is making Hopper a partner of choice for companies like Nubank, Uber, and Air Canada.

What Makes Hopper Different? hopper b2b

In a crowded online travel market, Hopper stands out for its mobile-first platform with a focus on user experience. They’ve moved beyond simply allowing bookings, offering features like:

• Price prediction: Hopper analyzes historical data to forecast future flight prices, helping users decide when to buy for the best deal.
• Real-time price monitoring: Travelers can set alerts and track price fluctuations for specific flights.

Amid a sea of nearly identical websites from online travel giants, Hopper stands out by offering booking tools with a twist. The mobile-first platform, which covers everything from flights and hotels to car and home rentals, offers such user-friendly features as airfare predictions and real-time price monitoring.

It also has add-on services, including price freezing, the option to cancel or change reservations at any time, and rebooking help in the case of a delay or cancellation. These features have resonated with a younger demographic, with 70% of Hopper’s customer base being Gen Z and millennials. Now, travel companies can leverage Hopper’s strengths to enhance their own offerings.

Hopper Takes Flight in the B2B Market

The partnership with Capital One in 2022, which included a $96 million investment, marked the beginning of Hopper’s HTS division. Since then, Hopper has been steadily adding big names to its roster. Here’s a glimpse into Hopper’s HTS collaborations:

• Powering Booking Portals: Hopper designed and managed flight booking portals for Nubank, Brazil’s largest digital bank, and Commonwealth Bank of Australia, integrating seamlessly with their existing platforms.
• Tailored Solutions: For partners like Uber UK, Hopper provides more customized tech solutions that cater to their specific needs.
• Airline Partnerships: Hopper Cloud for Airlines allows airlines like Air Canada to offer its customers features like “Cancel for Any Reason” on flights, alongside standard airline policies. This widens the appeal of Air Canada’s offerings and strengthens their partnership with Hopper.

Hopper’s Rise and Recognition

This innovative approach has not gone unnoticed. Hopper was recently ranked 29th on Fast Company’s list of World’s Most Innovative Companies of 2024. By providing user-friendly tech solutions and financial products (like travel insurance), Hopper is not just reshaping its own business model but also transforming how established travel companies interact with their customers.

“Extending our offerings to the airline’s direct booking channels also gives us reach to a new, broader audience than Hopper’s core demographic,” says Dakota Smith, Hopper cofounder and president. HTS currently reaches more than 100 million consumers globally and already accounts for more than 60% of the company’s revenue; HTS products generate more than $3 billion in incremental annual booking volume. Overall, Hopper sells several billion worth of travel and travel fintech every year; its 2023 revenue was up 30 times from 2019. (The company, however, is still working toward profitability and cut 30% of its staff in October to trim costs.).

Smith says the next few years will be dedicated to developing the company’s HTS relationships. Still, execs have their eye on new industry categories, such as travel experiences. They’ve also regularly put Hopper Trees, its built-in reforestation program, front and center on the app, along with tips for traveling more sustainably. “We continue to challenge other companies to make travel more sustainable without requiring customers to opt in and pay extra for carbon offsets,” says Frederic Lalonde, Hopper cofounder and CEO. “The future of our industry depends on it.” 

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