The global adoption of eSIM technology is skyrocketing, with millions of travelers ditching physical SIM cards for a more flexible, digital alternative.  A missed text, a dropped call, an unexpected data charge — these are the realities travelers have come to expect when going abroad. Sky-high roaming fees still drain bank accounts, and swapping SIM cards in a foreign airport is a hassle no one wants. Now, American travelers have a new solution. HOAM has launched the “most tailor-made and traveler-friendly eSIM in the United States” — an innovative approach that customizes plans for each traveler with the specific countries they want, helping them save up to 70% on international coverage without sacrificing speed or coverage while traveling abroad.

Is HOAM truly offering something groundbreaking, or is it just another well-marketed eSIM service?

HOAM’s data packages are valid for 30 days from first use, providing enough time for most trips. Once it’s enabled, the eSIM automatically detects where you are and connects to a local mobile network. And it stays on your device as a “lifetime eSIM.” There’s no need to redownload, reinstall, or fumble through another activation process before your next trip. Simply reload your package and go.

With the U.S. government reporting a record 76 million citizens flew internationally last year and 50% of Americans are planning a trip abroad this year, it’s time for a fresh approach to global connectivity.

“Other eSIM providers box travelers into plans that make them pay for countries they’ll never step foot in,” said Ilan Feldman, CEO of HOAM. “Our customer research found that people were frustrated with limited and overpriced options. HOAM lets travelers pay only for the coverage they need, delivering better value and an unmatched, truly personalized experience. No hidden fees, no unnecessary extras, just reliable coverage exactly where and when they need it.”

With HOAM, if you’re spending a week in France and Italy, you only pay for France and Italy — not every other country in Europe, HOAM said in its press release. And if you’re heading from Tokyo to Sydney, you’re not stuck paying for coverage for two entire continents.

HOAM eSIM setup

Setup is instant. Pick a plan, scan a QR code, follow a few on-screen prompts, and you’re online. Unlike competitors that require an app, HOAM’s fully web-based platform means there’s no additional software to maintain, no updates to manage, and broader device accessibility. HOAM even verifies that your eSIM is properly connected and working before you depart, ensuring you’ll have access to data upon landing.

With more than 600 telecom partners worldwide, HOAM keeps travelers connected in virtually every corner of the globe — no dead zones and no surprises. The data-only service is perfect for messaging, maps, and social media, with hotspot capability that lets you share your connection with other devices. And if something goes wrong, HOAM provides 24/7 live customer support from real people, not chatbots or automated systems.

The worldwide use of the eSIM is surging. Apple has already phased out physical SIM slots in U.S. models of the iPhone. Roughly 40 million people used an eSIM last year, and that number will hit 70 million this year and 215 million by 2028. More than 1 billion connections will be made via eSIMs by the end of this year — proof that they have become the new standard.

While competitors stick with outdated systems requiring constant updates and reinstallation, HOAM delivers a connectivity solution that finally matches the simplicity modern travelers demand, provider reports.

The Reality of eSIM Travel Solutions

Most eSIM providers already offer travelers the core benefits HOAM promotes:

• Pay for Only the Countries You Need – This is nothing new. Established providers like BNESIM, Airhub, Jetpac, and Nomad allow users to purchase single-country eSIMs or regional plans, giving them flexibility without unnecessary costs.
  However, what is really unique here is that HOAM is not generating multiple, single-country eSIMs. You can actually go on their website and select all the countries you are traveling to and generate one custom eSIM that covers all countries at a low cost.
  For example, you can put together one single eSIM from HOAM to cover travel to France, Switzerland, and the UK starting at $7 for 2GB and up to 12GB for $34, and it is good for 30 days. On Nomad, for example, a single country eSIM for France is $9 for 3GB, and then you would need to buy eSIMs for the other countries you’re visiting. While some offer multi-region plans, these are often prebuilt and not as customizable as generating a custom SIM through HOAM.
• Lifetime eSIM & Easy Reloads – Many providers, including BNESIM, Airhub and Ubigi, already offer reusable eSIM profiles that don’t need to be redownloaded or reinstalled. Once installed, travelers simply add new data plans as needed.
• No App Required? Not That Unique – While HOAM promotes its web-based approach as an advantage, plenty of eSIM providers, like Airhub and Yesim, allow activation without requiring an app. Some users may prefer this, but it’s not an industry first.
• Large-Scale Network Partnerships – HOAM boasts 600 telecom partners worldwide, but this isn’t a standout feature. Many leading providers already connect users to multiple networks in each country to ensure better coverage and reliability.
• Transparent Pricing & No Hidden Fees – Nearly all eSIM brands now market themselves with clear, upfront pricing. The idea that competitors force travelers into unnecessary regional plans is misleading, as single-country plans are widely available.

What HOAM Does Well

While HOAM’s offering isn’t necessarily groundbreaking, it does have a few features worth noting:

• Pre-Flight eSIM Verification – Ensuring an eSIM is properly installed and working before departure is a nice touch that could prevent headaches upon arrival. While premium providers already focus on smooth activation, HOAM highlights this aspect as a core benefit.
• Strong Branding & Simplicity – The biggest differentiator may be HOAM’s marketing approach. It’s positioned as an intuitive, traveler-friendly solution that simplifies connectivity, which could appeal to first-time eSIM users.

When it comes to pricing, HOAM is not the most competitive option. Here’s how it compares to other eSIM providers:

Top 6 eSIM Providers for France

Data Plan	BNESIM	Airhub	UBIGI	Nomad	Saily	GigSky
1 GB	€1.43	–	–	€4.32	€3.83	€3.19
3 GB	€4.15	€3.40	€4.00	€7.68	€8.63	€7.19
10 GB	€12.87	€9.60	€9.00	€11.53	€19.20	€17.59

HOAM eSIM prices:

2 GB – €6.47

4 GB – €9.24

8 GB – €15.71

12 GB – €22.18

The Verdict

HOAM’s service is thoughtfully designed and user-friendly, offering a seamless experience for travelers. While it doesn’t reinvent the eSIM concept, it stands out through a clever and practical feature: the ability to generate one custom eSIM for multiple countries at once. Unlike most providers that issue separate eSIMs or offer rigid prebuilt regional plans, HOAM allows users to handpick their travel destinations and build a single, cost-effective eSIM that works across all of them.

This level of customization is a strong differentiator—especially for travelers visiting multiple countries. It simplifies connectivity and can lead to significant savings compared to competitors like Nomad, Airhub, and BNESIM, where multi-country coverage usually requires purchasing several individual plans or settling for less flexible bundles. While HOAM’s pricing may seem higher at a glance, the custom multi-country eSIM model adds real value, especially for those seeking both convenience and flexibility.

For travelers new to eSIMs, HOAM might be an easy-to-understand option. But for those already familiar with digital SIM technology, it’s simply another provider with well-crafted branding rather than an industry disruptor.