One year after launching its mobile app, Going (formerly Scott’s Cheap Flights) has uncovered more than $6.3 million in flight savings and is approaching one million user downloads, solidifying its position as a leading travel-tech company.

As airfare prices continue to rise, Going is meeting consumer demand for smarter, more affordable ways to book flights at an average savings of 44% per roundtrip ticket.

“Most travelers just want to know one thing: Is this a good deal, or should I wait?” said Scott Keyes, Going founder and chief flight expert. “Unlike other flight alert services that rely on historical pricing trends, we track prices in real time and pair that with human flight expert analysis to make sure members never miss out on a truly great fare. If it’s not a deal worth booking, we won’t send it. That’s how our members have landed incredible fares, like a $114 roundtrip to Dublin.”

Introducing My Trips: personalized flight tracking for smarter savings

Since 2015, Going has been finding and sending the very best cheap flight deals to members. However with survey data showing 70% of members planning trips for specific dates and destinations, the need for a more personalized solution became clear.

My Trips, the latest feature in the Going app, allows members to track flights for specific trips and receive real-time price alerts, offering two flexible options for planning travel to their desired destination:

1. I have dates in mind – Travelers choose departure city, destination, and travel dates, and Going will send app alerts when prices drop
2. I’ll go anytime – After selecting a destination, Going will monitor flights from all followed airports and track the best available deals

“For years, we’ve focused on helping people travel by jumping on incredible flight deals whenever they popped up,” Keyes said. “But travelers move through a matrix of planning styles. Sometimes they have a dream destination in mind, other times they just want to go wherever the best deal takes them. My Trips bridges that gap, making it easier than ever to book flights at the lowest price. Whether locked into specific dates or just waiting for the right opportunity, we’re committed to helping people take more vacations.”

A year of savings and growth

In just one year, the app has become a go-to tool for affordable travel, unlocking millions in savings for travelers:

• 11,245 flight deals sent in the first year
• $6.3 million in savings unlocked through app alerts
• 44% average savings per roundtrip ticket for all members
• $1,100 average savings per roundtrip ticket for Elite members booking business and first-class flights
• $400 average savings per roundtrip ticket for Premium members on international and domestic flights
• $350 average savings per roundtrip ticket even for free-tier Limited members

A month of discounts with Going app and Flight Deal Tracking

To celebrate this milestone, Going is making travel even more affordable with 40% off Premium and Elite memberships all month long at Going.com. The sale runs through March 31, and travelers can apply the promo code MARCH40 at checkout.

Shaping the future of affordable travel

Over the past decade, Going has evolved from a viral flight deal newsletter into a leading travel platform, helping millions of travelers book smarter and save more while ensuring the best prices without kickbacks or commissions from airlines.

“We’re building smarter tools to make travel planning easier, more accessible, and more affordable, ensuring that travelers never overpay for their next trip,” Keyes said.

With a flexible membership model, Going makes it easy for every traveler to access the best flight deals:

• Limited Membership – Free access to select economy-class deals within the continental United States.
• Premium Membership ($29 per year in March, normally $49 per year) – Unlocks economy-class deals to international destinations, plus Alaska and Hawaii.
• Elite Membership ($119 per year in March, normally $199 per year) – Offers exclusive savings on premium economy, business, and first-class fares.

As Going continues to expand, its commitment remains the same: helping travelers go more places for less. To check out the latest deals, download the Going app.

*My Trips is currently available for Premium and Elite members, with expansion to Limited members planned in the coming months

About Going app & Flight Deal Tracking

Going, the travel app to discover flight deals has helped members around the world make their travel dreams come true since 2015. They combine sophisticated software and human Flight Experts to discover flight deals and mistake fares up to 90% off and send them to its 2 million members. Unlike fully + fare alert services, every deal alert they send to members has passed a rigorous quality evaluation by their team to ensure it’s worth members’ hard-earned money and limited travel time.