A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. A MVNO enters into a business agreement with a mobile network operator to obtain bulk access to network services at wholesale rates, then sets retail prices independently. A MVNO may use its own customer service, billing support systems, marketing, and sales personnel, or it could employ the services of a mobile virtual network enabler.Mobile Virtual Network Operator (MVNO) Markets

Global revenue generated by MVNO market will witness a 7.1% CAGR between 2021 and 2031, to reach $139,663.0 million in 2031.

The rising demand for triple-play services, innovative distribution strategies and segment targeted pricing of mobile virtual network operators (MVNOs), and increasing requirement for low-cost mobile plans are the key factors behind the growth of the MVNO market, ResearchAndMarkets.com reports.

Though MVNOs retained the majority of their customers during the COVID-19 pandemic, with connectivity being essential for businesses, as well as individuals, the closure of stores led to a decline in the addition of new customers. As a result, the MVNO market was negatively affected during the pandemic.

The bifurcations of the MVNO market on the basis of subscriber are enterprise and consumer. Of these, the consumer bifurcation, which dominated the industry in 2020, is predicted to continue on this path till 2031. This is credited to the rising mobile device sales and increasing number of mobile service subscribers. These developments are being accompanied by the growing usage of data-intensive applications, such as video streaming, webgames, and virtual meetings. As a result, telecom companies are investing to improve the network connectivity.

Throughout the forecast period, Europe is predicted to be the largest MVNO market. The high disposable income of Europeans allows market players to charge a higher price for their services. On the other hand, the rising competition in the region among MVNOs has somewhat led to a decline in service rates, which are still higher than in other parts of the world. Moreover, the regional market is being driven by the growing demand for integrated services, including voice over internet protocol (VoIP).

In order to dominate the competition, MVNO market players are widening their service portfolio. For instance, In March 2021, all the customers of AT&T received access to 5G services free of charge, as the company began adding AT&T 5G+ and 5G access to the accounts of all subscribers.

In the same vein, in March 2020, Yahoo Mobile, which is a virtual network, was launched by Verizon Communications Inc. It offers unlimited text, talk, and data and mobile hotspot features. The hotspot can be used on only one device at a given instance, with the speeds limited to 5 Mbps.

Market Dynamics Mobile Virtual Network Operator (MVNO) Markets

Opportunities: Mobile Virtual Network Operator (MVNO) Markets

Increasing number of mobile subscribers in developing countries
Technological advancements in telecommunication across the globe
Increasing demand for connected and autonomous cars

Major companies in the global MVNO market are