Allied Market Research recently published a report, titled “Fitness App Industry – Global Opportunity Analysis and Industry Forecast, 2021–2030”. As per the report, the global fitness apps industry accounted for $13.78 billion in 2020 and is expected to reach $120.37 billion by 2030, growing at a CAGR of 24.3% from 2021 to 2030. fitness apps

Drivers, restraints, and opportunities

Growing emphasis on maintaining a healthy lifestyle, an increase in awareness about diet-related diseases, and surge in use of smartphones, wearables, and tablets drive the global fitness apps market. On the other hand, technical issues in apps, the high cost of in-app purchases, and concerns regarding data security and strict regulation of data privacy hinder market growth. However, technological advancements in AI and machine learning and an increase in the prevalence of hypertension, cardiac problems, and obesity are projected to create lucrative opportunities in the industry.

Covid-19 scenario and fitness apps: 

• The outbreak of the pandemic led to increase in adoption of digital solutions by gyms and studios, which has impacted the global fitness app market positively.
• Also, there’s been a steep incline in demand for fitness apps among individuals to perk up their health and immune system.

The smartphone segment held the lion’s share

Based on device type, the smartphone segment held the major share in 2020, generating more than half of the global fitness apps market, owing to the self-efficacy and self-monitoring solutions provided by smartphones. The wearable devices segment, on the other hand, is projected to have the fastest CAGR of 25.5% during the forecast period. This is attributed to the growing trend of wearable technology among youth.

The iOS segment held the highest share in 2020

Based on operating system, the iOS segment held the highest share in 2020, generating more than half of the global fitness apps industry. This is because it offers better premium-class plans. The Android segment, however, would cite the fastest CAGR of 26.1% from 2021 to 2030.  This is due to growing adoption of Android devices in the majority of countries.

North America held the major share

Based on region, the market across North America accounted for the highest share in 2020, contributing more than one-third of the global fitness app industry, due to rise in popularity of fitness apps among the younger race. On the other hand, the global fitness app’s market across Asia-Pacific is expected to see the fastest CAGR of 26.3% throughout the forecast period. This is due to the rise in the application of data analytics in fitness apps, such as assessing and developing yoga programs, spotting anomalies in scans, and so on.

Prominent market players: