Firsty Launches Monthly Plans as Global eSIM Subscriptions Become the New Travel Trend
Global eSIM subscriptions are becoming one of the strongest trends in travel connectivity. What was once a niche idea built for digital nomads has grown into a mainstream model: travelers now expect long-term data plans that follow them across borders without constant top-ups, one-off purchases, or country limitations.
In the past year alone, major players such as GigSky, Holafly, Airalo, Nomad, aloSIM, BNESIM, and several others have introduced monthly or recurring global plans. It’s a logical shift. People are flying more often, staying abroad longer, and working remotely in ways that make traditional roaming models feel outdated. Predictability matters—one fixed cost, one eSIM, one service that works everywhere.
Firsty is now stepping confidently into this space with its new Monthly Plans. The company’s goal is simple: create an eSIM that “just works” in more than 150 countries, without contracts, without hidden fees, and without complexity. And the way they’ve structured these plans shows they’re prioritizing ease of use over the overwhelming menus many competitors offer.
Three Plans Built for People Who Cross Borders Often
Firsty’s Monthly Plans are intentionally simple. Instead of dozens of overlapping options, there are only three tiers. This is refreshing in a market where global eSIM choices can easily overwhelm travelers.
Economy – 1.5GB for €4.50
A basic plan meant for essential use—maps, messaging, OTP codes, and quick lookups. Ideal for frequent weekend trips, work travel, or as a backup to local Wi-Fi.
Comfort+ – 10GB for €19.50
Designed for consistent travelers who need solid, reliable data. Ten gigabytes is enough for social media, emails, browsing, and light entertainment without constantly watching the meter.
First Class – 40GB high-speed + unlimited at 512 kbps for €39.50
This tier targets cross-border professionals, digital nomads, and travelers who rely heavily on mobile data. After the 40GB of full-speed data, speeds drop to 512 kbps—slow for streaming, but perfectly usable for messaging, browsing, and navigation.
All plans share the same promise:
No contracts. No hidden fees. No borders. One single eSIM for more than 150 destinations.
Why Monthly Global Plans Are Becoming the New Normal
Independent research from GSMA Intelligence, Juniper Research, and Airfinity shows a sharp rise in long-term travel habits and multi-country mobility since 2023. The shift is driven by three factors:
- Remote work is becoming long-term, not temporary
- Travelers are spending more weeks or months abroad instead of days
- Growing frustration with unpredictable roaming rules
Global eSIM subscriptions solve all three. That’s why GigSky’s Unlimited Global Pass, Holafly’s monthly unlimited plans, and Airalo’s Discover+ subscriptions have been gaining traction. Firsty’s move fits squarely into this wave—but its minimalistic structure sets it apart.
Who These Plans Are Designed For
Firsty is not trying to be everything for everyone. These Monthly Plans clearly target:
- Frequent travelers crossing multiple borders weekly or monthly
- Digital nomads and remote workers who need steady connectivity
- Business travelers who want predictable, invoice-friendly costs
- People who hate micromanaging data plans and just want one solution
- Travelers moving between continents where local plans become impractical
In short: if your life has multiple airports, this model makes a lot of sense.
Who It’s Not For
Not every traveler benefits from a global monthly subscription.
- Casual tourists who take only one or two trips a year
- Users who stay in one country for long stretches, local plans are cheaper
- Heavy streamers or hotspot users—40GB may not be enough
- Travelers needing guaranteed 5G in every destination—global coverage varies by partner network
- People who prefer pay-as-you-go flexibility rather than recurring billing
This is a convenience-driven plan, not a high-intensity unlimited one.
What Could Still Be Improved
Even though Firsty’s approach is clean and straightforward, several improvements could make the service even stronger:
More clarity on speed and partner networks
Global plans depend heavily on local carriers. Being transparent about expected speeds per region would help users make smarter choices.
Higher high-speed allowances for power users
Industry competitors are slowly increasing global data volumes; Firsty will eventually need to match that trend to satisfy remote workers and content creators.
Optional top-ups or boosters
Once you hit the speed cap on the First Class plan, options are limited. Allowing temporary high-speed add-ons would make the plan more flexible.
Better usage analytics
Showing data usage by country or expected remaining days can significantly improve the user experience.
These are common gaps in global eSIM services—not just Firsty—but they’re areas where improvements would have a meaningful impact.
How Firsty Stacks Up Against Other Global Subscription Models
The global eSIM landscape is crowded, but there are clear differences in approach:
GigSky Global Unlimited
GigSky focuses on premium connectivity with strong coverage in the U.S., Europe, and parts of Asia. Their unlimited monthly plans are more expensive but include voice support in some markets.
Holafly Unlimited Monthly Plans
Holafly emphasizes unlimited data, but speeds are often capped after initial usage. Plans are pricier and not always truly “unlimited” in real-world performance, depending on the network.
Airalo Discover+ Global
Airalo offers a richer variety of packages and sometimes better country-level flexibility. But the number of plan types can overwhelm new users.
Nomad Global Plans
Nomad is popular among remote workers thanks to competitive pricing and larger high-speed bundles in some regions, though their global plans are less standardized.
aloSIM’s Global Credits
These are flexible but require manual allocation of data per country—the opposite of Firsty’s “no thinking needed” model.
In this context, Firsty’s biggest competitive advantage is simplicity. Three plans, clear pricing, and wide coverage—without the decision fatigue many global providers create.
Alternatives Worth Considering
For travelers who are not completely aligned with Firsty’s model, these alternatives are worth exploring:
- Airalo Discover+ – better if you want voice or country-level customization
- Nomad Global—ideal for users who need bigger high-speed volumes
- GigSky Global—strong reliability and premium networks
- Holafly Unlimited Monthly—good for people who value simplicity in “unlimited,” despite speed caveats
- Regional or local eSIMs are always cheaper if you stay in one country for weeks
Final Thoughts: A Smart Move in a Market That’s Shifting Fast
The global eSIM market is moving toward long-term, borderless plans—and it’s doing so quickly. Industry data from GSMA Intelligence and Juniper shows consistent growth in multi-country mobile data usage, driven by remote work, post-pandemic travel patterns, and consumer frustration with traditional roaming.
Firsty’s Monthly Plans land right in the middle of this trend. They are not the biggest nor the most feature-rich plans on the market. But they are among the simplest, and in an industry filled with complicated bundles, regional restrictions, and confusing validity rules, simplicity is not a small advantage.
If Firsty expands data volumes, adds top-ups, and enhances transparency around networks and speeds, these Monthly Plans could become one of the strongest global subscription options available.
For now, they’re a welcome addition—especially for travelers who don’t want to overthink connectivity and simply want one eSIM that works almost everywhere.



