Travel has always been about more than just moving from point A to point B. It’s about the stories we discover, the connections we make, and the freedom to experience the world without barriers. Yet, two of the biggest challenges for modern travelers remain the same: staying connected affordably and connecting meaningfully with the places they visit.

This is where Firsty and Roods come in.

On one side, Firsty—an ambitious eSIM startup from the Netherlands—is rewriting the rules of mobile connectivity. Instead of complicated roaming plans or juggling multiple SIM cards, it offers a simple, global-first solution: one eSIM that works everywhere, with fair pricing and the flexibility to upgrade whenever you need.

On the other side, Roods is reimagining how we explore cities. Rather than museums hidden behind walls or history trapped in books, Roods turns entire streets into interactive galleries. Every corner, monument, or hidden alley becomes a stage for stories—layered with culture, memory, and meaning.

And now, with their new partnership, these two innovations merge into a single, seamless travel experience. Imagine walking through Paris, Rome, or Dubrovnik with Firsty keeping you connected while Roods reveals the cultural stories around you in real time. It’s a combination that transforms the way we experience the world: connection without borders, and culture without walls.

Firsty: Data Without Borders

If there’s one travel frustration we all know, it’s roaming fees. Firsty was born in the Netherlands to fix that. Instead of juggling multiple SIMs or hunting down Wi-Fi, Firsty offers one eSIM that works everywhere.

Here’s why travelers are excited about it:

• Always on – A freemium model gives you essential data to stay connected for basics like messaging, email, and Uber.
• Flexible upgrades – Need more speed or data? With a tap, you can unlock Comfort+ or First Class plans starting from just €1 a day.
• Global coverage – Over 160 countries already connected—no SIM swaps, no hidden roaming charges.
• Fair design – Pause, resume, and pay only for what you need.

In just two years, Firsty has grown from a bold idea into one of the most talked-about eSIM startups, even partnering with Uber to power seamless connectivity on the go.

Roods: Walking Through History

Now imagine stepping into a city where every corner whispers a story. That’s the magic of Roods.

Instead of museums locked behind walls, Roods turns entire cities into living galleries. As you walk the streets, the app reveals local tales—personal memories, cultural heritage, forgotten histories—exactly where they happened.

• Immersive exploration – Stories unlock as you move through the city, creating a layered, interactive experience.
• Cultural preservation – Roods makes sure traditions and voices aren’t lost; they’re anchored to the streets themselves.
• A new way to travel – Launching in Spring 2025, the app promises to change how we engage with urban spaces forever.

It’s not a tour guide. It’s not a history book. It’s culture alive, in real time.

A Match Made in Travel Tech Heaven

Imagine walking through the streets of Paris or Dubrovnik with Firsty ensuring your connectivity and Roods revealing the hidden stories embedded under your feet.

What the partnership unlocks:

• Always-on cultural exploration: With Firsty keeping you online—no glitching SIMs, no roaming shock—you can engage with Roods’ local narratives seamlessly.
• Rich, layered travel flows: From discovering community folklore to real-time navigation and on-the-go sharing, every step becomes a story—powered by smooth data access.
• Enhanced traveler experience: Combining cultural discovery with hassle-free connectivity means travelers can fully immerse themselves—without worrying about data limits or signal drops.

Why This Partnership Matters Firsty eSIM Roods travel app

Put them together, and something special happens:

• Firsty keeps travelers connected, eliminating data stress.
• Roods delivers stories on demand, transforming ordinary walks into cultural adventures.

No buffering, no searching for Wi-Fi, no “I’ll Google it later.” Instead, travelers can step into a city and experience it as both visitor and storyteller—connected every step of the way.

The Future of Travel Is Hybrid

This collaboration signals a broader trend: connectivity and culture are no longer separate parts of the journey. With tools like Firsty and Roods, travelers don’t just see a place—they understand it, share it, and remember it more vividly.

For the modern explorer, that’s the true definition of freedom: data without borders, and stories without walls.