ETECSA’s Attempt at a Cheaper Internet Plan Misses the Mark
The Cuban state telecom monopoly ETECSA has once again drawn widespread criticism after announcing two new internet plans aimed at easing the country’s digital access challenges. While the company frames these offers as a response to popular demand, many Cubans see them as yet another reminder of the high cost and limited availability of internet services on the island. ETECSA internet plan Cuba
ETECSA offers all mobile phone users in the country a new 2GB data plan for 1200 CUP (aprox. €43), which can be purchased once a month and is valid for 35 days. The operator claims the plan was designed to address requests for a more affordable option, yet the announcement has sparked fresh waves of frustration among users who feel the pricing remains out of touch with average incomes and digital needs.
This Additional Plan will be available starting June 20th through the Transfermóvil and Online Services (web and APK) purchase options. Upon purchase, it will be added to the line’s DATA resources and extend its useful life.
The new commercial offer took into account the criteria expressed by various sectors of the population, where the most popular demand was for a plan with a lower price than the EXTRA Data plans.
In the report published by official media, Etecsa recognizes that 38% of users in Cuba consume more than 8 GB. They therefore apologize:
“Our company is aware that there are sectors with greater consumption needs and that this Additional Plan will be insufficient for them; but in the current conditions, it is the solution that can be provided to increase the level of connectivity of our customers.”
As previously reported, a specific plan for university students is being implemented. It will be identified in the Transfermóvil and Online Services purchase menu under the name ” Sector Plan.” Progress continues on compiling lists and updating mobile service ownership at universities. As this process is completed, each student will be notified via SMS. The sector plan for university students costs 360 pesos (approx. €12).
Etecsa reiterates its commitment to finding solutions to overcome current challenges, working hand in hand with the people, supporting education and building a digital Cuban society.
The more than 400 comments on Cubadebate spoke for themselves. ‘Machete Afilao’ stated: “It is still cheaper to buy it on the street, where they sell you a pack of 6 GB for 1,000 or 1,500 pesos and every time you want, not this scam of 2 GB for 1,200 pesos. I think sometimes that these people underestimate the intelligence of the Cuban people.”
ETECSA plans:
Plan Name | Details | Activation | Price / Conditions |
---|---|---|---|
TODUS Plan | 600 MB for Nauta email and toDus platform | *133# or Online Services | ~56 CUP ≈ €1.90 |
SMS Plans | Preferential rate for national SMS | *133#, Transfermóvil, Online Services, commercial network, Telecom Agent | 360 CUP ≈ €12.24 per bundle |
Voice Plans | Minutes for national calls | *133#, Transfermóvil, Online Services, commercial network, Telecom Agent | 315 CUP ≈ €10.71 for “Basic” voice plan |
Friends Plan | Special rate for 3 frequent contacts (5 CUP/min) | *133# > Option 4 or Online Services | Activation 25 CUP ≈ €0.85; Calls at 5 CUP ≈ €0.17/min |
Additional Data Plan | 2GB for general use. Valid for 35 days. Only one purchase every 30 days | Transfermóvil, MiTransfer Wallet, Online Services | 1,200 CUP ≈€43 |
Extra Data Plans | Larger data plans are available in CUP and USD | Transfermóvil, MiTransfer Wallet, Online Services, commercial offices | Prices vary by data amount and currency |
Sectoral Data Plan | For university students (upon approval); Valid 35 days; One purchase per 30 days | Transfermóvil, MiTransfer Wallet, Online Services | Price not specified; requires being of age, line ownership, and institutional approval |
Conclusion
ETECSA’s introduction of the 2GB “Additional Plan” reflects an attempt to respond to public pressure, but the underlying dissatisfaction remains. With high prices, limited access, and growing dependence on mobile connectivity, many Cubans see these moves as inadequate gestures rather than meaningful improvements. While the telecom company emphasizes its commitment to digital inclusion and ongoing support for sectors like education, the gap between official announcements and public sentiment continues to widen. For ETECSA to regain trust, it will need more than new plans—it will need transparency, affordability, and a genuine understanding of its users’ daily digital struggles.