eSIM Revolution: Unlocking Travel Mobility Services
Juniper Research, renowned experts in the mobile roaming market, have recently published a report revealing a significant growth trajectory for operators in the coming years. According to their findings, global roaming data revenue is expected to surpass $10 billion by 2024, representing a substantial increase from $8.6 billion in 2023. Travel mobility solutions
While this growth is impressive, the report also issues a cautionary note, highlighting the potential threat posed by emerging travel mobility solutions that could jeopardize operators’ future retail roaming revenue.
eSIMs to Enable Travel Mobility Services
One of the key driving factors behind the growth of travel mobility services is the advent of embedded SIMs (eSIMs), identified by the research as a crucial enabling technology. These eSIMs, essentially operator-agnostic built-in Universal Integrated Circuit Cards (eUICCs), allow roaming subscribers to seamlessly switch to temporary local profiles via digital platforms instead of relying on physical SIM cards. The study projects that by 2024, over 1.5 billion smartphones worldwide will leverage eSIMs for cellular connectivity, with an estimated 3.5 billion expected by 2027.
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Furthermore, the research predicts a surge in mobile subscribers’ roaming costs as consumer demand for data skyrockets, driven by the widespread deployment of 5G networks. In light of this, the report recommends that operators develop travel mobility services specifically targeting long-term travelers who seek to avoid roaming charges or are likely to become permanent roamers.
Management Platforms Key to TraveI Mobility Growth
To fully capitalize on the opportunities presented by eSIMs and mitigate the potential impact of roaming charges, operators must offer travel mobility services to subscribers on their network. However, to ensure a seamless adoption process, a user-facing digital platform is essential. These platforms should empower subscribers to self-manage their travel mobility mobile subscriptions in real time, allowing them to customize settings, manage data allowances, and even cancel services. By reducing reliance on physical SIM cards, these platforms streamline the creation of travel mobility subscriptions and enhance the overall user experience.
In conclusion, the mobile roaming market is set to witness a substantial revenue increase in the near future, surpassing $10 billion by 2024. However, operators need to be vigilant and embrace the potential of eSIMs and travel mobility services to stay ahead. By leveraging the power of digital platforms and addressing the evolving needs of subscribers, operators can seize the opportunities and secure long-term success in this dynamic landscape.
