EE Reintroduces Roaming Charges Amid Brexit Changes
In a significant shift, EE, a leading mobile network in the UK, has announced the reintroduction of roaming charges for new customers using their mobile phones within the European Union (EU). EE EU Roaming Charges
The changes, which will take effect at the beginning of 2024, come as a consequence of Brexit and the UK’s newly defined relationship with Brussels.
EE’s New Roaming Charges EE EU Roaming Charges
Starting July 7, 2024, new customers joining EE will be subjected to a charge of £2 per day to access their data, minutes, and text allowances in 47 EU countries. The Republic of Ireland remains an exception to this rule, where domestic plan rates will continue to apply. The customers also have the option of purchasing a ‘Roam Abroad Pass’ for £10, which allows access for 30 days.
Reversal of Previous Benefits
The move by EE signifies a reversal of the previous benefits that were in place due to the UK’s membership in the EU, which eliminated roaming charges across the Union for British travelers. Post-Brexit, the protection against such charges is no longer valid, leading to the reintroduction of these expenses.
Revenue to Boost Investment EE EU Roaming Charges
EE has stated that the additional revenue generated from the reintroduction of these charges will be channeled towards investment in UK-based customer service and enhancing its network. However, industry experts have expressed disappointment over this development, predicting that other major networks may follow suit.
The reintroduction of roaming charges has been met with criticism from some consumer groups as well. They argue that the charges are unfair and will disproportionately impact low-income households. However, EE has defended its decision, saying that it is necessary to ensure that the company can continue to provide a high-quality service to its customers.
O2 Already Join the Roaming Charge Bandwagon
Following EE’s decision to reintroduce roaming charges, O2 has also made changes to its roaming policies, signaling a shift in the UK’s telecom landscape post-Brexit. This move, coupled with EE’s decision, suggests that the reintroduction of roaming charges is becoming a more prevalent trend among UK mobile phone operators as they seek to offset the expenses associated with maintaining their networks in Europe. While the long-term implications of these developments remain to be seen, the immediate consequence is clear: British citizens will experience increased costs when using their mobile services within the EU.
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