Dubai Tourism announced a partnership with Turner Asia Pacific, a WarnerMedia company, to launch a new digital campaign starring ‘Tuzki’ and featuring a series of short digital clips showing Tuzki’s vacation in Dubai. Netizens will be able to follow Tuzki’s journey on Dubai Tourism’s website, as well as on Chinese social media apps such as WeChat. They can also interact with the popular black-and-white rabbit character by playing with it online for a chance to win a trip to Dubai. Dubai Tourism tuzki

“This digital rabbit is the perfect ambassador for Chinese tourists to Dubai and will show them that this remarkable place has a unique personality and welcomes them with a sense of fun,” said Clement Schwebig, Turner’s managing director of China and Asia Pacific.

“Tuzki has found himself in many interesting places over the years – from the screens of millions of young Chinese mobile users to the Paris Fashion Week catwalk.”

Dubai Tourism said it aims to capture the attention of Chinese netizens and highlight Dubai as a destination. It pointed out that China continues to be one of the top guest markets for Dubai’s tourism sector and that it plans to engage Chinese tourists all year round.

People will be able to follow Tuzki’s journey on DubaiTourism.cn, Weibo and WeChat and can interact via a dynamic H5 platform, where they can “virtually play” with Tuzki in Dubai, with a chance to win one of four-holiday packages that include roundtrip economy flights for two, airport transfers, four nights’ accommodation, and the opportunity to enjoy “one premium experience” such as a hot air balloon ride, a trip to the top of the Burj Khalifa, an Al Marmoon desert excursion, or a day at the Aquaventure waterpark.

“This digital rabbit is the perfect ambassador for Chinese tourists to Dubai and will show them that this remarkable place has a unique personality and welcomes them with a sense of fun,” said Clement Schwebig, Turner’s managing director for China and its Asia-Pacific CFO.

“Tuzki has found himself in many interesting places over the years, from the screens of millions of young Chinese mobile users to the Paris Fashion Week catwalk. But being the centre of such an innovative project is certainly up there as one of the most epic.”

The Tuzki campaign comes as increasing numbers of Chinese citizens come to Dubai for holidays. More than 575,000 visitors arrived from China in the first seven months of 2019 – a 12 percent increase from the same period in 2018.

The numbers make China the fourth-largest country of origin for international visitors to Dubai, behind the UK (third), Saudi Arabia (second), and India (first).