du Joins FreeMove Alliance to Strengthen Global Connectivity
du has announced a partnership with FreeMove Alliance, the global mobile telecommunications alliance between Deutsche Telekom, Orange, Telia, and TIM. du is the first in the region to partner with FreeMove, marking a significant enhancement in its service offerings to multinational corporations (MNCs). The collaboration aims to expand accessibility to premier telecommunication services worldwide, ensuring MNCs have the best possible support as they navigate global markets.
The partnership heralds an exciting expansion of FreeMove Alliance’s reach into the Middle Eastern market, offering substantial benefits to both the alliance’s operators and their international clientele engaging in business activities within the region. Furthermore, it propels du into the global arena, enabling the company to grant its multinational customers unparalleled access to some of the foremost mobile networks and services across Europe and globally, all while maintaining a robust relationship with their trusted telecommunications partner.
Through this partnership, du extends FreeMove Alliance’s influence in the Middle East, creating a gateway for enhanced global connectivity. du’s multinational customers can tap into the elite tier-one operators in Europe and the USA, benefitting from FreeMove Alliance’s expansive global network. In addition, customers will gain from the alliance’s advanced enterprise mobility solutions, offering centralized management benefits and comprehensive global business support.
Karim Benkirane, Chief Commercial Officer, du
We are thrilled to join forces with the FreeMove Alliance, marking a milestone in our journey to provide comprehensive global connectivity solutions. This partnership will help us enhance our service portfolio and strengthens our mission to serve the international business community with unparalleled telecommunications support
Selma Avdagic Tisljar, General Manager, FreeMove Alliance
We are very excited to welcome du as part of our alliance, a trusted partner that will help us strengthen our presence in the Middle East and ensure that our multinational customers enjoy seamless, top-notch mobile connectivity.
Final thoughts
The strategic partnership between du and the FreeMove Alliance marks a significant evolution not only for du’s international positioning but also for the broader Middle Eastern telecommunications market. As global business landscapes demand ever more seamless, resilient, and wide-reaching mobile connectivity solutions, alliances like FreeMove—comprising industry leaders—have become crucial in delivering consistent enterprise-grade services across borders.
du’s entry into this elite network is a timely move. The Middle East is witnessing an accelerated digital transformation, with countries like the UAE ranking among the top adopters of 5G (according to GSMA Intelligence), and regional MNCs increasingly requiring global-standard telecom services to compete effectively. By integrating into FreeMove’s extensive ecosystem, du can now provide multinational clients with streamlined access to top-tier networks, centralized enterprise mobility solutions, and enhanced operational support across Europe, North America, and beyond.
This partnership not only strengthens du’s competitive edge but also significantly boosts FreeMove Alliance’s regional presence, aligning with the global trend of telecommunications convergence seen in reports by IDC and Gartner. As mobility, security, and global coverage continue to top the strategic priorities for businesses worldwide, du’s alliance with FreeMove positions it to deliver unmatched value in a hyper-connected, highly competitive world.
In a market where global partnerships increasingly define success, du’s proactive expansion of services underscores its commitment to empowering MNCs with the flexibility, quality, and reach necessary to thrive internationally.
About FreeMove Alliance
FreeMove is one of the world’s leading mobile telecommunications alliances, combining the national capabilities of Orange, Deutsche Telekom, Telecom Italia, and Telia Company since 2003. Together, these partners serve 400 million customers worldwide. FreeMove’s mission is to deliver high-quality international mobile services to multinational customers, offering best-in-class connectivity, streamlined commercial arrangements, dedicated account support, and value-added services across its footprint.
