If you travel around Europe a lot, you probably know this tiny roaming truth: it is rarely the headline price that hurts, it is the uncertainty. You land, your phone connects, and then you start doing that little mental math. How much data do I really have? Am I allowed to use my bundle here? Is this “EU roaming included” actually included, or is there a fair-use trap waiting for me? Digi Italia EU roaming bundle

This week, Digi Italia (Digi Mobil) made that math a lot simpler for its customers by upgrading its long-running EU roaming add-on, “Naviga Europa”.

Naviga Europa, now: 13 GB for €3

The “Naviga Europa” bundle was first launched in 2019 and it has been quietly growing ever since. The newest update pushes the included roaming data to 13 GB for €3, valid for one month from activation, with no automatic renewal.

A few practical details that actually matter in real life:

• It is an add-on, so you activate it when you need it (not when your calendar thinks you need it).
• If you burn through the 13 GB early, you can activate it again even before the month ends. MondoMobileWeb reports a cap of up to 20 reactivations per month.
• If you do nothing, Digi’s EU roaming data can be billed at a pay-as-you-go rate shown on Digi’s roaming page as €0.000238 per MB (VAT included), which works out to about €0.244 per GB.

Where the €0.20 per GB number comes from

You might have seen the “€0.20 per GB” figure and assumed that it is Digi’s retail price. It is a bit more nuanced.

According to MondoMobileWeb, AGCOM’s latest authorization (a sustainability derogation) allows Digi to apply roaming surcharges within specific maximum thresholds, including €0.20 per GB (VAT excluded) for data.

So, think of €0.20 per GB as the regulatory ceiling Digi is allowed to charge as a surcharge under that authorization, not necessarily the exact retail number you see on a consumer-facing page with VAT and per-MB rounding. That distinction is boring, but it is the kind of boring that prevents nasty surprises.

Why Digi is doing this in the first place

Under the EU’s “Roam Like At Home” rules, most people expect their domestic allowance to work across the EU/EEA when they travel periodically. But the framework also includes safeguards: a fair-use policy and a “sustainability derogation” mechanism for operators who can show that providing roaming at domestic prices would be financially unsustainable.

Digi is operating with an authorization that changes how roaming data is handled for its base plans, and that is why Naviga Europa matters. Digi’s own site states that domestic plans with an included data allowance cannot be used for EU roaming data under the current authorization, and points customers either to the pay-as-you-go rate or to Naviga Europa.

In other words, this bundle is not just a “nice promo”. It is a key part of how Digi makes its roaming economics work.

Coverage: it is not only the EU list

One more detail that is easy to overlook: Naviga Europa is valid across EU countries, and Digi also lists additional destinations, including Iceland, Norway, Liechtenstein, the UK, Moldova, and Ukraine.

That matters because real travel is messy. Sometimes your “Europe trip” includes a non-EU hop, and that is exactly where people tend to fall off a connectivity cliff.

How does this compare with other market approaches

Most major European mobile operators have moved toward a simpler message: roam in the EU like at home, with a fair-use policy quietly sitting in the background. That is the mainstream expectation the EU framework has trained into customers since 2017, supported by ongoing monitoring and reporting across the market.

Digi’s approach is different, and honestly, it is more explicit. Instead of pretending roaming is “free”, it packages roaming data as a separate, cheap, predictable add-on.

That puts Naviga Europa in an interesting middle zone:

• Cheaper and more “operator-native” than buying a separate travel data product for short trips.
• More predictable than pure pay-as-you-go data.
• Less seamless than classic roam-like-at-home plans, where your domestic data just works automatically.

And in 2026, predictability is the product. Travelers are not just buying gigabytes. They are buying the right to stop thinking about connectivity while moving.

What does this signal for roaming in 2026

The big takeaway is not only that Digi raised the bundle to 13 GB. It is what the move says about where roaming is heading.

Across Europe, the rules are built to protect periodic travelers, while still giving operators guardrails through fair-use policies and sustainability derogations when the economics do not add up. In that environment, the “best” roaming experience is increasingly the one that is clearly designed, clearly priced, and easy to activate on demand.

Digi’s Naviga Europa is basically a confession that many travelers will appreciate: roaming is not magic, it is a cost structure. Instead of hiding that cost inside confusing thresholds, Digi is packaging it into a simple monthly switch you can flip when you cross borders.

If other low-cost players follow this logic, expect more roaming to look like optional, modular travel bundles rather than vague promises. And if you are an eSIM watcher, it is also a signal that mobile operators are learning from the travel eSIM playbook: keep it simple, keep it predictable, and make activation feel like a one-minute decision, not a customer support ticket.