World Ski Awards unveils world’s leading SKI brands

Over 400 million people hit the slopes each year, making ski tourism one of the most dynamic and lucrative segments of global travel. From powder-chasers to luxury seekers, skiers flock to the mountains for adventure, relaxation, and world-class experiences. As demand continues to surge, the competition to be crowned the best ski resort has never been fiercer.

Enter the World Ski Awards—the premier global initiative dedicated to celebrating excellence in ski tourism. Now in its 10th year, the programme has unveiled its latest winners, shining a spotlight on the standout resorts, hotels, and operators that define winter luxury and alpine performance. From Switzerland’s snowy peaks to Utah’s high-end chalets and even indoor slopes in Dubai, these award-winners set the standard for what it means to be the best in the industry.

Verbier’s superb skiing, state-of-the-art lifts, fine chalets and thriving après-ski proved a winning combination, as it was named ‘World’s Best Ski Resort’ for the second year running. The Swiss resort made it a double celebration with W Verbier collecting ‘World’s Best Ski Hotel’.

Perched on a sunny plateau at an altitude of 1,500 meters in the heart of the Swiss Alps, with its slate-roofed chalets, Verbier has carefully maintained its charm as an alpine village. This is the gateway to the 4 Vallées ski area – with nearly 100 lifts and more than 400 km of ski runs for all levels of expertise – but also a freeride paradise, a must for skiers from all over the world. Its “après-ski” is a real institution that welcomes a cosmopolitan clientele of all generations, not to mention the unforgettable nightlife.

World’s Best Ski Resort

Awarded « Switzerland’s Best Ski Resort » and « World’s Best Ski Resort » in 2021, Verbier also offers a rich variety of sport and musical events, such as Polaris Festival for electro music and the famous Xtreme Verbier – the Grand Final welcoming the best freeriders of the world to the impressive Bec des Rosses.

France took double honours in the newcomer categories, with Bear Lodge, Les Arcs named ‘World’s Best New Ski Hotel’ and Val-d’Isère’s ski-in, ski-out Chalet Abade recognized as ‘World’s Best New Ski Chalet’.

World’s Best Ski Boutique Hotel

Chalet Zermatt Peak, with unrivaled views of the Matterhorn, claimed ‘World’s Best Ski Chalet’, while Utah’s sumptuous Stein Eriksen Residences took ‘World’s Best Ski Boutique Hotel’. For more than thirty years, the Stein Eriksen Lodge has set and maintained the benchmark of unparalleled luxury and uncompromised service. The new Stein Eriksen Residences offer many of the traditions synonymous with its legendary namesake. A perfect blend of nature, amenities, and impeccable skiing, the Residences present an incomparable lifestyle for active individuals and families who prize an authentic, yet pampered, alpine living experience. The Residences reflect a quintessential ‘modern luxury’ look and feel. A fusion of imported marble, stone, and refined woods marks an architectural aesthetic inspired by a blend of contemporary and traditional design.

Take a break from the heat and spend a cold winter day in the middle of the desert at Ski Dubai!

Switzerland’s LAAX, with its unlimited freeriding opportunities, was named ‘World’s Best Freestyle Resort’. Ski Dubai, home to a superb array of snow-based activities, picked up ‘World’s Best Indoor Ski Resort’.

Feel your adrenaline pumping as you enjoy your day in the world’s largest indoor snow park with 3,000 square meters of snow. Explore all the fun options available such as tobogganing, plunging down a twin-track bobsled, or watching the penguin show. The Snow Pass allows you to go on an unlimited number of rides so you will have plenty to do throughout the day! Didn’t bring any winter clothing on your trip to Dubai? No worries – your ticket includes all the necessary winter garb and you’ll even get to keep the gloves and socks!

Voted by ski industry professionals and ski consumers best ski resort

The results follow a year-long search for the world’s leading ski travel, tourism,

and hospitality brands. Votes were cast by ski industry professionals and ski consumers, with the nominee gaining the most votes in a category named the winner.

Leo Trippi was voted ‘World’s Best Ski Travel Agent’, with Sunweb winning ‘World’s Best Ski Tour Operator’. Tesla Transfers collected the title for ‘World’s Best Ski Transfer Operator’.

The harmonious mix of architecture and nature helped LAAX’s rocks resort to the title of ‘World’s Best Green Ski Hotel’. Northern Escape Heli-Skiing, operating in British Columbia’s vast Skeena Range, collected ‘World’s Best Heli-Ski Operator’. The pan-European dominance of Compagnie des Alpes helped it gain the award for ‘World’s Best Ski Resort Group’. The state-of-the-art facilities of Bergbahn AG Kitzbühel led to its recognition as ‘World’s Best Ski Resort Company’.

Sion Rapson, Managing Director, World Ski Awards, says:

“Our winners represent the finest brands in global ski tourism and my congratulations to each of them. The 10th annual World Ski Awards programme received a record number of votes from ski consumers across the world, and serves as a barometer on the eve of the upcoming season. This shows that the appetite for ski tourism has never been stronger.”

Awards were also announced on a country-level, featuring the best resorts and hospitality providers from the world’s best ski tourism destinations. For a full list of winners visit www.worldskiawards.com best ski resort

If not sure where to go skiing, here are 4 of the best ski resorts for each continent—Europe, North America, Asia, and South America—based on reputation, awards (including World Ski Awards), and international recognitions: