Data Appeal partners with Destination Think to 'revolutionise' global tourism sentiment ⋆

This partnership paves the way for innovation in how destinations analyse, measure and benchmark traveller and resident feedback in real-time.

By integrating Data Appeal’s proprietary algorithms with Destination Think’s strategic insights, tourism boards can not only track sentiment but also predict future trends, allowing them to stay ahead of the curve in an increasingly competitive landscape. This predictive capability allows destinations to proactively improve services and experiences before issues arise, further enhancing visitor satisfaction and long-term loyalty.

Hannah Babineau, Head of Partnerships and Business Development at Data Appeal, says,

“We’re thrilled at this partnership and honored to collaborate with Destination Think, as they have always been at the forefront of sustainable, effective and positive tourism growth. We’re excited to share that we’ve kicked off our partnership by entering into new markets and working with top-notch destinations around the globe from Big Bear, California to Tropical North Queensland, Australia and Lancaster, UK”.

Rodney Payne, CEO of Destination Think, adds,

“Today’s tourism destinations gain a competitive edge from the insights provided by sentiment analysis, particularly with robust data about sustainability. Finding a common direction to tackle the most important challenges facing tourism is much easier when destination managers can share measurements and insights with stakeholders. We are proud to partner with Data Appeal to provide travel leaders with the modern tools they need to responsibly steward the places they and their visitors love.”

The partnership also emphasizes a commitment to ethical data use, ensuring transparency and privacy in how information is collected, analyzed, and utilized. As the tourism industry increasingly relies on data to make informed decisions, maintaining trust with both tourists and residents becomes paramount. By adhering to strict data governance practices, both Data Appeal and Destination Think are setting new standards for responsible data-driven tourism.

Through these combined efforts, the partnership between The Data Appeal Company and Destination Think is poised to redefine how destinations worldwide approach tourism, making them more resilient, adaptive, and aligned with the principles of sustainable development.