Tourism and the Holiday Season: Travel Habits Back to Normal Despite Inflation
With the holiday season just a few short weeks away, Sojern – the first digital marketing platform dedicated to tourism professionals—reveals the latest travel trends for Christmas 2022.
While last year’s holiday plans were shaky at best due to the Omicron variant, the end of 2022 may well mark a return to normal tourism levels, despite the unprecedented inflation facing Europe.
Christmas in Paris: True Holiday Bliss Christmas 2022
The latest data shows a 10% increase in searches for domestic flights in France compared to early this year, while searches for international inbound flights grew by 27% overall.*
Île-de-France remains France’s top destination for domestic and international travellers in 2022. Specifically, 60% of travellers visiting France on holiday will go to Paris, with only 9% to the Provence-Alpes-Côte d’Azur region. This trend is also reflected in online hotel searches for 2022, with Île-de-France accounting for 57% of total searches, followed by Grand Est (11%).
American Travellers Back in Force
France has always been a destination of choice among American tourists. According to flight search data to France for the end of 2022, the top 10 countries of origin remain substantially similar to those of 2021. However, the United States is making a big comeback this year from fifth to second place, likely taking advantage of the greenback’s rise against the euro. This is also backed up by Sojern’s observations for other EU countries, including Italy (2nd place), Spain (4th place) and the UK (1st place).
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Christmas in Paris – What to Do in 2022
Christmas 2022 ideas for Paris:
Paris Christmas Lights Tour
Immerse yourself in the holiday spirit on this Christmas lights walking tour of Paris. Explore the beautiful streets of Paris and see the illuminated streets of the city, as well as landmarks like Notre Dame Cathedral, Louvre Museum, Tuileries Garden, and more with a local guide.
Your guide will share their traditions and stories around Christmas and the holidays in Paris. Marvel at the Galeries Lafayette, the Place Vendôme, Champs Elysees, and other city highlights.
Stroll through the city while you sip on a glass of mulled wine or hot chocolate to warm up at a local Christmas market. Soak in the views of the Eiffel tower and Seine while walking through the river bank.
Brighten your winter with a unique Christmas experience on a walk through this picturesque neighborhood of Paris.
It’s an unforgettable way to see Paris illuminated with thousands of sparkling lights! Book now.
Holiday Lights and Christmas Market Tour for Families
Soak up the holiday spirit with your family as your private, kid-friendly guide leads you through Paris’s Christmas illuminations and end at the Tuileries Christmas market.
Stroll through a glimmering holiday world with a kid-friendly guide as you soak up Paris’ festive atmosphere. Start your tour at Galeries Lafayette where you can behold Paris’s largest indoor Christmas tree. Next, partake in a century-old tradition. Since before WWI, Parisians have rushed to famous department stores to admire the magical window display arrangements. This year, your family can join them. Be amazed by thematic displays and amusing automatons, displayed along the boulevard by two distinguished Parisian brands. As you stroll to Place de la Madeleine, pass streets and roads that have been transformed into holiday postcards. Marvel at the enchanting lights all around you and spot an old-style carousel, as well as Fauchon, a legendary Parisian caterer. Afterward, walk down Rue Royale and stop to warm up with a typical holiday drink of spiced hot cocoa or mulled wine. While you sip on your beverage, observe the enchanting illuminations of Place de la Concorde and the beginning of Champs-Elysées. Finally, make your way inside the Tuileries Christmas Market to discover regional holiday specialties and attractions for the kids. Book now.
Open-Top Christmas Bus Tour
Let yourself be carried away by the magic and romance of Paris from the open top of an electric green bus. Pass by Opera, Place Vendôme, Concorde, Champs Elysées, Eiffel Tower, Louvre Museum, the big department stores, and many more.
Discover the “City of Light” and immerse yourself in the Christmas spirit. Admire the city illuminated with Christmas lights and listen to an audio commentary that includes traditional Christmas songs. Share this special moment with your loved ones.
- Join a unique open-top bus tour of Paris at night
- Admire the incredible views of the City of Light
- Listen to a commentary with traditional Christmas songs
- Make use of the onboard Wi-Fi
- See the city illuminated with festive Christmas lights
About Sojern
Sojern is the first digital marketing platform designed for travel marketers. Using artificial intelligence and traveller intention data, Sojern provides multi-channel marketing solutions to drive direct demand. 10,000 hotels, attractions, and tourism boards and marketers trust Sojern every year to attract and convert travellers from around the world. Christmas 2022
