CelcomDigi has just introduced Spark, a new digital-first telco brand designed entirely around eSIM activation and app-based account management. No store visits, no physical SIM cards, no paperwork—just download, sign up, and connect. It’s a timely move in a market where more users expect instant activation and where traditional telco touchpoints feel increasingly outdated.

Spark launches with three straightforward monthly plans priced for everyday users—from light chat-and-scroll customers to heavy streamers:

• Mini – RM15/month, 3GB (4G). No voice minutes.
• Standard – RM25/month, 40GB (5G/4G) + 100 voice minutes.
• Plus – RM65/month, 200GB (5G/4G) + 100 voice minutes.

SMS isn’t included in any plan (which honestly makes sense in 2025), but top-ups for data, calls, or SMS start from RM1.

And for early adopters, there’s a launch perk: sign up before 31 December using code SPARK5 and get RM5 off for the first 12 months. That effectively brings the RM25 Standard plan down to RM20/month for a year—a very comfortable entry point.

What Spark Is Trying to Be

This isn’t just another mobile plan drop. Spark is built intentionally as an eSIM-only, app-native brand, meaning:

• You activate your number directly inside the Spark app.
• You can manage up to five lines in one account (useful for family setups).
• Everything from billing to add-ons happens digitally—no stores involved.

However, the launch comes with a couple of “not yet” items:

• No number port-in support at launch. You’ll have to start with a fresh number.
• Smartwatch eSIM support is not available yet.

These features will matter for certain users—especially those who really want to keep their number across platforms—but it’s not unusual for a digital-first telco to roll out features in phases.

The Successor to Yoodo, Whether Stated Out Loud or Not

If Spark sounds familiar in concept, that’s because it is. CelcomDigi previously operated Yoodo, a fully digital, customizable telco brand that earned a loyal following—particularly among younger travelers and gamers. Yoodo was officially discontinued in August.

Now, existing Yoodo users are being migrated to Spark automatically. Their:

• Plans
• Credits
• Balances
• Reward points

…will transfer over. The only catch: all points expire on December 31, so existing users may want to redeem them sooner rather than later.

On the app side, the transition is seamless—Spark replaces Yoodo in both app stores, so a simple update is all that’s needed.

How Spark Fits Into Malaysia’s Digital Telco Landscape

Spark enters a market that has seen multiple attempts at fully digital telco experiences. Notable parallels include:

• Hotlink Prepaid Digital – Also app-first, also rewards-driven, but still relies on traditional SIM cards unless users actively switch to eSIM.
• U Mobile’s Gomo (SG) – A Singapore play with digital onboarding and simple plan tiers.
• Yes FT5G – Biggest push toward 5G-first affordability, but less focused on the app-only lifestyle play.

Where Spark differentiates itself is the pure eSIM commitment. It’s not offering physical SIM fallback—and that’s a statement. It signals where the market is going: fewer physical touchpoints, faster activation, fewer logistical costs.

If Spark hits its stride, expect competitors to follow the fully contactless model more aggressively.

Conclusion: Spark Is a Clear Step Toward Malaysia’s Digital Telco Future

Spark’s launch is less about new pricing (the market is already packed with competitive data-heavy plans) and more about digital experience. CelcomDigi is betting on:

• eSIM adoption is continuing to grow,
• Users preferring app-based control,
• Simpler, cleaner plans are winning over overly customizable ones.

Is it the most flexible plan in Malaysia? Not yet.
Is it the most powerful digital-first experience? Also not yet.

But Spark is positioned correctly for where consumer behavior is heading—and it comes from a parent company with the scale to improve quickly.

If Spark manages to roll out number port-in support, smartwatch eSIM pairing, and possibly travel-friendly data add-ons (a Yoodo user favorite), it could very quickly become the go-to telco for digital-first travelers, students, and remote workers.

For now: promising, modern, and refreshingly uncluttered. A smart reset for CelcomDigi’s digital play.