buy now pay later germany

Germany Buy Now Pay Later Market Report 2023

The BNPL payment industry in Germany has recorded strong growth over the last four quarters, supported by increased e-commerce penetration. BNPL payments are expected to grow by 19.4% on an annual basis to reach US$59,492.6 million in 2023. buy now pay later germany

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The medium to the long-term growth story of the BNPL industry in Germany remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 10.6% during 2023-2028. The BNPL Gross Merchandise Value in the country will increase from US$49,842.8 million in 2022 to reach US$98,393.3 million by 2028.

In Germany, buy now pay later has gained increasing prominence among millennials and Gen Z consumers as a budgeting tool. The accelerated adoption among Germans has been driven due to the availability of high-speed internet connectivity, the rise in awareness about flexible payment services, and the global pandemic outbreak. The percentage of young generation consumers in the region is further expected to create growth opportunities for the market in Germany.

The rising e-commerce industry is also projected to drive market growth over the next five years. While the demand among consumers is expected to further grow due to the surging cost of living, the interest rate environment is also expected to drive the short-term credit demand among small and medium-sized businesses. All of these factors, combined, are expected to support the growth of the German BNPL industry from the short to medium-term perspective.

BNPL lenders have spotted a new growth market in small and medium-sized businesses in Germany 

Low level of investor confidence, surging interest rates, and multi-year high inflation are among the various factors that have continued to make things tough for small and medium-sized businesses in 2022. Amid the economic uncertainty, BNPL lenders have spotted a new growth market in the B2B payments space.

Small, especially new businesses, are often in need of huge upfront investments to get their business off the ground. As the current financial landscape has made it difficult for them to get funding from conventional channels, these businesses are turning to B2B BNPL providers in Germany. Many payment providers have extended their BNPL business model into the B2B space. Firms such as Mondu and Billie, both German-based, are now offering BNPL solutions to both consumers as well as small and medium-sized businesses.

With small businesses expected to face severe headwinds in 2023 due to the macroeconomic environment, the publisher expects the demand for B2B BNPL to further grow significantly over the next few quarters in Germany. This will keep assisting the overall BNPL market growth over the next three to four years.

Germany-based BNPL providers are forging strategic alliances with payment providers to expand their merchant network

Having an expanding network of merchants, offline and online, allows BNPL providers to tap into more consumer spending, thereby increasing their gross merchandise value and market share.

In October 2022, Ratepay, one of the leading consumer-focused BNPL providers in Germany, announced that the firm had entered into a strategic collaboration with Easy e-commerce payment solution. The collaboration enables merchants associated with Easy e-commerce payment solutions in Austria to offer BNPL payment options to shoppers.

While this partnership will drive incremental revenue for merchants in Austria, Ratepay will expand its retailer network in the region, while also driving its gross merchandise value and volume over the next three to four years.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics. buy now pay later germany

It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behavior and retail spending dynamics in Germany. KPIs in both value and volume term help in getting an in-depth understanding of end market dynamics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Germany Buy Now Pay Later Market Key Players buy now pay later germany


  • Afterpay
  • Divido
  • Cashper





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