Croatia has been voted best European destination for conference tourism in 2018 by British magazine Business Destinations, the National Tourist Board (HTZ) said earlier this week.

The HTZ won the award for MICE (meetings, incentives, conferences and exhibitions) in Europe, and awards were also presented for best hotels, airports, airlines, facilities and services.

“This award is even more important for us because the nomination and selection of winners are carried out by the editorial board of the magazine together with their numerous readers and business service users from around the world. Namely, business tourism is an important tourist product since individual and group business guests represent a stable source of demand, which is, depending on trends, the most significant in the pre-season and post-season periods of the year. Also, surveys among hotel management show that business guests make up between 10 and 15 per cent of all hotel guests,” said the director of the Croatian National Tourist Board Kristjan Staničić, adding that the congress department was created last year within the Croatian National Tourist Board in order to further strengthen and develop the MICE tourism segment.

With an aim to increase and develop MICE (meetings, incentives, conferences and exhibitions) last year, a Congress Division was formed at the Croatian Tourist Board, while the Croatian Tourist Board also conducts a series of activities for promoting business tourism, from marketing campaigns to participation at the most important specialized congress markets such as IMEX Frankfurt, IMEX America, IBTM Barcelona and Conventa Ljubljana.

Business Destinations is a travel magazine and an online portal for business travellers, as well as for all employees working in the business travel industry. Combining interesting content, attractive photos and powerful networking among business entities, the magazine has positioned itself as a critical source of information and inspiration for business travel by covering a wide range of topics, from exclusive hotels, resorts and conference destinations to luxurious products and services. conference tourism