Bouygues Telecom launches eSim service
After launching a prepaid offer for foreign tourists in 2019, Bouygues Telecom is now going further by offering them My European eSim, a new 100% digital. The operator now relies on the strike force of the Atout France network, present in 30 countries, to accelerate the development of its solution. Bouygues Telecom eSim
The eSIM, an innovative response to the expectations of international customers Bouygues Telecom eSim
With My European eSim, a prepaid offer with an eSIM, Bouygues Telecom facilitates the connectivity of foreign tourists during their travels in France and Europe. Thanks to the dematerialized sim card, no more juggling different phones to stay connected with family or colleagues when traveling abroad.
This eSIM, accessible via a QR code, allows simple and immediate use of My European eSim. The offer, which includes a 20 GB data envelope to be used in France and in Europe, unlimited calls and SMS, 25€ credit for international calls 1, is designed especially for visitors traveling to France and Europe who wish to enjoy fully of their communications without additional roaming charges.
My European eSim is available for purchase, for individuals on the Bouygues Telecom website, and with local tourism professionals. Tour operators, travel agents and OTAs can thus offer this offer to their customers, thanks to an affiliation system.
Facilitator of stay, My European eSim offers a stay experience enhanced, thanks to its mobile application, including a travel guide co-created with Atout France. This offers practical information but also “good plans” with a certain number of French partners such as Galeries Lafayette Paris Haussmann, the Paris Tourist Office, Bateaux Parisiens or the Petit Futé. Tourists can thus access tourism experiences in just a few clicks. A news opportunity to promote the image of France to international customers, by giving at the same time possibility for the actors of French tourism to promote their services via the app.
International development supported by Atout France
By supporting Bouygues Telecom, Atout France supports innovation and invests in quality at the service of the customer experience, thanks to a solution designed for customers foreign. Its in-depth knowledge of international markets and distribution players’ travel allows Atout France to develop the visibility and notoriety of the solution.
For example, My European Sim was made available by Bouygues Telecom to a few hundred international tour operators who were present at the two shows professionals organized by Atout France in March:
– Destination Montagnes-Grand Ski, the benchmark BtoB fair for the French mountains (Chambéry) from March 1 to 2, 2022,
– Rendez-vous in France, the international trade fair for tourism offers French (Nantes), from March 22 to 23, 2022.