In a move set to redefine air travel booking, budget airline giant Ryanair has inked a significant partnership with the Etraveli Group. This collaboration marks Ryanair’s sixth ‘Approved OTA‘ (Online Travel Agency) partnership of the year, adding to its alliances with prominent OTAs like lastminute.com, On the Beach, Tui, Loveholidays, and Kiwi.com. book Ryanair flights

With Etraveli Group brands such as Mytrip, Gotogate, and Flightnetwork now authorized to offer Ryanair’s flights, customers can look forward to enhanced booking experiences marked by transparency and efficiency.

The Significance of the Ryanair-Etraveli Partnership

Ryanair’s partnership with Etraveli Group ensures that customers booking flights through Etraveli’s platforms will have their correct contact and payment information directly linked to their myRyanair accounts. This means seamless access to essential flight details and updates, fostering a more transparent and hassle-free travel planning process.

Ryanair’s CMO, Dara Brady, said: “We are pleased to announce our latest “Approved OTA” partnership with Etraveli Group and its OTA brands, including MyTrip, Gotogate and Flightnetwork, which will enable Etraveli Group’s customers to book Ryanair’s low-fare flights with the guarantee of full price transparency and full access to their booking. We look forward to working with Etraveli Group over the years to come and carrying their customers onboard our market-leading network of Ryanair flights.”

Etraveli Group’s CCO, Johan Elwin, said: “We are excited to partner with Ryanair and look very much forward to this collaboration. This partnership not only strengthens our position but also benefits our customers by providing them with seamless access to Ryanair’s extensive network. It aligns with our ambition to offer the world’s best air content to our customers and partners both in and outside Europe. By leveraging our advanced tech solutions, including Virtual Interlining, we aim to enhance the travel experience and drive the future of air travel.”

Etraveli Group’s Commitment to Quality

Etraveli Group’s Chief Commercial Officer, Johan Elwin, emphasized that this partnership aligns with their goal of offering top-tier air content to customers worldwide. By integrating Ryanair’s flights via a direct API connection, Etraveli ensures faster, more efficient booking services, enhancing the overall customer experience.

The Impact on Travelers

Simplified Access to Ryanair’s Low-Fare Flights

For travelers, this partnership means simplified access to Ryanair’s competitive fares through trusted OTA platforms. Whether booking through Mytrip, Gotogate, or Flightnetwork, customers can enjoy the assurance of full price transparency and seamless access to their bookings.

Expanded Flight Options

Ryanair’s extensive network, now more accessible through Etraveli Group’s platforms, offers a myriad of flight options. This includes the newly announced routes from Tangier, Morocco, adding even more choices for summer 2024 travel plans.

The Future of Air Travel Booking

Integration for Efficiency

The direct API connection between Ryanair and Etraveli Group is a game-changer. This integration ensures that booking processes are not only faster but also more reliable, minimizing the chances of errors and enhancing customer satisfaction.

Ryanair’s Strategic Expansion

Ryanair’s recent announcements reflect its strategic growth in key markets. With the addition of Tangier as its fourth base in Morocco, alongside existing bases in Marrakech, Fez, and Agadir, Ryanair is poised to strengthen its presence and offer more routes to travelers.

A Closer Look at Ryanair’s New Base in Tangier book Ryanair flights

Why Tangier?

Tangier, with its rich cultural heritage and strategic location, is an exciting addition to Ryanair’s network. By establishing a base here, Ryanair not only taps into the city’s growing tourism market but also provides more travel options for both European and Moroccan travelers.

New Routes and Opportunities

With two aircraft based in Tangier, Ryanair will offer 25 routes, including 13 new ones for summer 2024. This expansion provides greater connectivity and new opportunities for travelers to explore Morocco and beyond.

Ryanair’s Growing Network

Strengthening Ties with the UK

In addition to its existing service from Stansted, Ryanair has added a new route from Manchester to Tangier. This development underscores Ryanair’s commitment to enhancing connectivity between the UK and Morocco, catering to the increasing demand for travel between these regions.

Expanding Horizons in Morocco

Ryanair’s bases in Marrakech, Fez, and Agadir, along with the new Tangier base, highlight the airline’s dedication to expanding its footprint in Morocco. This strategic growth not only benefits the airline but also supports the local tourism industry.

The Role of Approved OTAs in Modern Travel book Ryanair flights

Ensuring Trust and Transparency

Approved OTA partnerships, like the one between Ryanair and Etraveli Group, play a crucial role in modern travel. By ensuring that customer information is accurately relayed to airlines, these partnerships foster trust and transparency, essential for a smooth travel experience.

Enhancing Customer Experience

These partnerships also enhance the overall customer experience by providing seamless access to flight information and services. Customers can book with confidence, knowing they will receive timely updates and accurate information about their travel plans.

Ryanair’s July Ota Pirate Survey Shows Edreams Overcharges Users by +108%

Ryanair released on July 11, its July OTA Pirate survey which shows eDreams is Europe’s No.1 OTA Pirate. eDreams continue to scam and overcharge their “Prime members” by over 100%, (€30.92) for a Wizz Air 10kg bag that cost just €14.90 direct with the airline. Similarly, eDreams advertises inflated seat prices of €39.49 for a BA reserved seat despite the same seat on BA’s website costing just €23.00, a +72% overcharge. Ryanair notes that eDreams is not selling Ryanair fares in July but is still overcharging for other airline flights and services.

This is the latest example of digital piracy by OTA Pirate eDreams, whose business model depends on scamming consumers who eDreams (among others) wrongly mislead into thinking they are getting “discounts” on fares/ancillaries when in reality eDreams is overcharging them with hidden mark-ups and overcharges of over 100%.

Ryanair continues to campaign for consumer protection from overcharging OTA Pirates such as eDreams who are scamming consumers, and calls again on EU Govts and consumer agencies to take urgent action to stop this OTA piracy and consumer rip-offs.

Ryanair’s Dara Brady said: “Our July OTA Pirate survey exposes eDreams as Europe’s No.1 OTA Pirate. They continue to scam and overcharge their customers by up to 108%. This is just the latest example of OTA Pirates, such as eDreams, unlawfully scraping airline sites so they can overcharge unsuspecting consumers. eDreams should stop screen scraping and duping customers and instead agree to sell airline flights with transparent pricing, just as Ryanair’s growing network of “Approved OTA” partners have done.

It is unacceptable that the EU Govts and Consumer agencies continue to ignore this rampant digital piracy and anti-consumer overcharging. Ryanair will continue to campaign against OTA Pirates such as eDreams by exposing their overcharging scams, and will continue to call for these OTA Pirates to be outlawed.”

The Future of OTA Partnerships

Continued Growth and Collaboration

As more airlines recognize the benefits of partnering with approved OTAs, we can expect continued growth and collaboration in this space. These partnerships not only enhance the booking experience for customers but also drive innovation and efficiency in the travel industry.

Meeting Customer Expectations

In an era where customers expect convenience and transparency, OTA partnerships are vital. By working together, airlines and OTAs can meet and exceed these expectations, offering a seamless and enjoyable travel experience from booking to boarding.

Conclusion book Ryanair flights

The Ryanair-Etraveli Group partnership marks a significant milestone in the evolution of air travel booking. By combining Ryanair’s extensive network and low fares with Etraveli Group’s efficient booking platforms, travelers can enjoy a more transparent, efficient, and enjoyable booking experience. As Ryanair continues to expand its network and enhance its services, partnerships like these will play a crucial role in shaping the future of travel.

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