New and existing Asda Mobile pay-as-you-go (PAYG) customers will be charged more for calls, texts and data from 26 September, when the provider will hike prices by at least 150%. Asda Mobile had previously been considered one of the cheapest providers by MoneySavingExpert. Latest news about Asda Mobile roaming price hikes find out below.

The changes, which are due to be introduced from 26th September 2022, will increase the charges on their PAYG plans to 15p a minute (up from 4p), 10p a text (up from 4p) and 10p per MegaByte of data (up from 4p). Put another way, the price of calling somebody in the UK is going up by 275%! One tiny consolation is that they’re “making it free to call voicemail from your ASDA mobile” (currently 4p per min). Yay.

As for EU roaming, the operator states that “our European roaming cap for in-bundle usage is also reducing from 25GB to 5GB from this date (regardless of bundle allowance).” At present, this only seems to apply to new and existing customers who take their PAYG bundles, as the same notice does not appear on the product pages for their monthly SIM-only plans, yet.

However, the move should not come as much of a surprise, which is because ASDA Mobile is powered by a Mobile Virtual Network Operator (MVNO) agreement with Vodafone UK, and they’ve already reintroduced EU roaming charges.

All revised rates for Asda mobile customers will come into effect from 26th September 2022. If you wish to continue using Asda Mobile services, you don’t need to take any further action; prices will update automatically on your account.

If you’re a non-bundle user, you can claim a refund on any outstanding credit by completing this online form or by calling Asda Mobile customer services free on 2732 from your mobile or 0808 006 2732 from any other phone. You must do this before October 26 to make sure you get your money back.

For someone who regularly uses their phone and needs data, you might want to consider switching to another provider.

For example, Lebara offers a SIM-only deal with 1GB of data, 300 minutes and unlimited texts for £3.90 a month.

If you are travelling abroad and need sim cards choose between daily, monthly or data packages without expiration or if prefer instant connectivity, get  eSIM. Each Android Smartphone Can Be Upgraded To ESIM With ESIM.Me