ARtGlass, the company leading the introduction of wearable augmented reality to large scale cultural tourism, today announced guided tours of Pompeii in which visitors wearing AR smartglasses will experience reconstructed sights and sounds of the ancient city layered over their real-world views of ruins.

The announcement marks the latest in a string of ARtGlass deployments at iconic cultural sites in the U.S. and Europe, including George Washington’sMount Vernon, Madame Tussauds, and the Royal Villa in Monza. While other AR companies have experimented with deploying wearable AR in short-term, smaller-scale museum exhibitions, ARtGlass is the first to embed the immersive experience in large sites’ year-round visitor offerings, and the first to create tours both indoors and out.

“We have learned so much from the first million people to enjoy ARtGlass experiences,” said ARtGlass CTO Luigi Percuoco. “There are vast differences between technology in the laboratory and in the hands of the public. We’re now able to reliably scale this magic to renowned sites like Pompeii.”

The Pompeii tour marks another first for the wearables industry: independent tour operators will offer the experience as part of their guided large group packages—the lifeblood of many sites. To date, ARtGlass has enabled visitors to individually prompt tour content just by looking at certain objects, without reliance on Wi-Fi or use of buttons. Now guides may transfer content to smartglasses worn by visitors in large groups simultaneously with the swipe of a finger.

Pompeii is a vast World Heritage site in southern Italy. Once a thriving and sophisticated Roman city, it was buried under yards of ash and pumice after the catastrophic eruption of Mount Vesuvius in 79 A.D. Its excavated ruins draw 3.6 million visitors annually. The ARtGlass tour, acting as a visual and auditory time-machine, reveals historically researched and highly detailed 3D reconstructions of buildings along Pompeii’s most popular tour route, including the quadrangle, theaters, domus, forum, and spa.

Handsfree 3D AR on smartglasses pushes the envelope of enhanced touring of museums and historic places far past 2D experiences on handheld devices like smartphones. As to what motivates sites to embrace the bolder wearable technology, ARtGlass CEO Greg Werkheiser says, “The more immersive the storytelling, the more people engage, the more they return. The tech is the means to the end, which is creating joyful appreciation of humanity and its achievements and struggles.”

ARtGlass’s proprietary software and systems operate across all smartglasses models. At Pompeii ARtGlass will use Epson’s Moverio smartglasses. Valerie Riffaud-Cangelosi, Epson Europe, commented: “We are pleased that our smartglasses are ARtGlass’s hardware of choice. Lightweight, easy to wear, and intuitive, the high-resolution display works well with ARtGlass software to recreate first century Pompei in vivid color and depth, offering visitors compelling insights into Roman culture and history.”

At today’s gathering of tour company executives at the site, councilor for productive activities of the town of Pompeii Salvatore Perillo remarked, “More of the glory of Pompeii before its destruction is now being revealed. It’s both educational and emotional.”

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