Airbnb has announced the global implementation of its total price display feature, setting a new standard in pricing transparency across the platform. Initially introduced in 2019 in select markets – including parts of Europe, Australia, Canada, and South Korea – the feature was expanded in 2022 with an optional toggle across the United States and over 200 other countries and regions. Since then, nearly 17 million users have opted for the total price view, demonstrating strong demand for greater clarity in accommodation pricing.

With this global update, all Airbnb users will now see the total reservation cost – including all mandatory fees, excluding taxes – directly within search results. This change simplifies the booking process, enabling guests to more easily compare listings and make informed decisions based on their budget.

A Step Forward for Hosts and Guests

Airbnb highlights that the shift to total price display benefits both guests and hosts by fostering trust and transparency. Over recent years, the platform has introduced a suite of pricing tools aimed at empowering hosts to better understand guest charges and optimize their pricing strategies. These include dynamic price tips, promotional tools, discounts, and the “similar listings” feature, which enables hosts to benchmark their rates against comparable properties.

According to Airbnb, more than 80% of hosts utilized at least one pricing tool in the past year, and over 2 million leveraged the similar listings feature to stay competitive in their respective markets.

On the guest side, Airbnb has also rolled out new search tips that highlight savings opportunities, such as weekly or monthly discounts when additional nights are added—helping users stretch their travel budgets more effectively.

Reinforcing Trust Through Pricing Transparency

The global adoption of total price display marks a significant step in Airbnb’s commitment to building a more transparent and user-friendly booking environment. By offering clearer pricing from the search stage, the company aims to reduce friction in the guest journey while encouraging fair and competitive pricing practices among hosts.

As the platform continues to evolve, this change supports Airbnb’s broader strategy of fostering sustainable community growth through innovation that meets the expectations of modern travelers and hospitality providers alike.