You use AI every day, no matter where you work or what you do. Your smartphone has dozens of native capabilities powered by AI, such as voice assistants and real-time navigation. Your favorite services, like Amazon and Netflix, use AI to offer product recommendations. AI In Social Media 

Artificial intelligence (AI) is an important component of the popular social media platforms you use on a daily basis. Facebook employs advanced machine learning to deliver you content, recognize your face in photos, and target users with ads. Instagram (which is owned by Facebook) employs artificial intelligence (AI) to recognize images. LinkedIn employs artificial intelligence (AI) to provide job suggestions, suggest people you should connect with, and serve you specific content in your feed. Snapchat uses artificial intelligence (AI) to track your features and apply real-time filters that move with your face.

According to Verified Market Research, the Global AI In Social Media Market size was valued at USD 0.74 Billion in 2020 and is projected to reach USD 6.12 Billion by 2028, growing at a CAGR of 28.82% from 2021 to 2028.

Global AI In Social Media Market

The increasing demand for smart homes and smart cities in developing countries and artificial intelligence technology in smartphones with the increase in the adoption of AI technology for various applications in the social media sector are the major factors driving the market growth. An increase in investment by e-commerce companies helps in product recommendations by social media users.

Moreover, increasing consumer awareness, the standard of living, with the rise in digitalization in the developing countries. With the help of AI technologies, people are aware of the trends in the market by getting a large amount of data on the social media platform to understand the trends and brands in the market are some of the essential drivers for the growth of the Market globally.

Key Developments

• On February 2020, Google sealed the acquisition of the analytics firm Looker to boost its cloud offerings.
• On June 2019, Twitter acquired Fabula AI to strengthen its machine learning expertise. Fabula AI is a London-based start-up with world-class machine learning researchers who employ graph deep learning to detect network manipulation.

Key Players

The major players in the market are Google Inc, Facebook, AWS, IBM, Adobe Systems, Baidu, Salesforce, Twitter, Snap, and Clarabridge.

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