Booking.com, one of the world’s leading digital travel platforms, has partnered with HotelTechReport.com to launch the AI Tech Stack Advisor. The tool, developed by HotelTechReport.com, is designed to provide hoteliers with bespoke guidance and first-class hospitality tech solutions to help optimize their digital transformation journeys and drive growth.

The AI Tech Stack Advisor leverages GenAI to deliver personalized assessments to hoteliers based on their current tech infrastructure and particular property characteristics. It draws on HotelTechReport’s extensive review database to identify the technologies and resources that could deliver the greatest impact on their business performance—from channel managers and revenue management tools to upsell solutions and customer relationship management tools.

Hoteliers are able to connect directly with potential vendors, enabling faster, more informed decision-making. For Booking.com’s connectivity partners, the tool reciprocally opens the door to a vast network of hotels that are just starting to enter the hospitality technology market or are in need of support to take their tech stack to the next level.

Booking.com & HotelTechReport AI Tech Stack Advisor

In addition to spotlighting helpful technologies as well as identifying possible gaps, the tool offers hotels a ‘Digital Transformation Score’, providing a tech stack benchmark comparison against a potential competitor set, and allows users to track their performance and digital transformation progress over time.

“As technology rapidly evolves, hoteliers are keen to leverage the latest tools to help them sustain growth,” said Eddy Veldhuizen, Senior Director of Travel Technology Ecosystems at Booking.com. “However, the task of identifying, investing in and implementing new tools can be daunting. The AI Tech Stack Advisor helps lower those barriers for hoteliers – both large and small – providing invaluable insights to help optimize their businesses, drive value and ultimately better serve their guests.”

“The AI Tech Stack Advisor has been purpose-built to help hoteliers accelerate the pace of digital transformation in hospitality and grow their business. During this project, it became clear to us that the Booking.com team feels a deep sense of responsibility for the success of properties far beyond the bookings that come through its website,” said HotelTechReport.com CEO, Jordan Hollander.

The AI Stack Advisor is currently available for hoteliers, with homes and other accommodation types planned for rollout in 2025. New users can run the audit for one property during the initial rollout, with access to additional hotels upon request to HotelTechReport.com.

This announcement comes on the heels of Booking.com’s own broad range of AI-powered solutions recently developed, as it continues to invest in technology to improve the travel experience for both travelers and partners. These innovations include the expansion of the company’s AI Trip Planner tool, the launch of AI smart search filters, property Q&As, and more.

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