BeCause, a startup enterprise software company that is transforming how companies in the hospitality, travel, and tourism industries manage their sustainability data, has announced a new partnership with easyJet holidays to help the tour operator more efficiently collect and communicate hotel sustainability data. because easyjet holidays

BeCause will collect data on hotels certified according to 33 recognized Global Sustainable Tourism Council (GSTC) standards and integrate that data into the easyJet holidays system. That sustainability data will help inform the tour operator’s “eco-certified” hotel collection.

Efficient and scalable sustainability data management becuase easyjet holidays

BeCause’s sustainability data management solution replaces easyJet holidays’ current manual update processes. Under the new partnership, hotel sustainability data will be automatically updated in the easyJet holidays database, ensuring that users and travelers always have up-to-date sustainability information about eco-certified accommodation options.

“Through our shared involvement with GSTC, we quickly recognized both easyJet holidays’ need for a scalable sustainability data solution and their genuine commitment to industry transformation,” said Frederik Rubens Steensgaard, CEO and co-founder of BeCause. “ We look forward to a long and productive relationship and helping to make real headway on reducing travel’s impact on the environment.”

Supporting easyJet holidays’ eco-friendly goals

Part of the easyJet group, easyJet Holidays is the UK’s fastest-growing tour operator, projected to grow by 60% year-on-year this summer. The company, which was the winner of The Globes’ Sustainable Future Award, is committed to making sustainable holidays mainstream and, in addition to the GSTC, partners with the University of Oxford and the UNWTO to help drive forward the development of sustainable travel.

“We’re committed to our holidays being a force for good and making a positive impact on the environment and local communities in the destinations our customers visit,” said Matt Callaghan, Director of Customer & Operations for easyJet holidays. “We know that holidaymakers are caring more than ever about the eco credentials of the hotels they’re choosing to stay at. So, we needed a partner to help us connect and communicate hotel sustainability data more efficiently and scale with us as we grow, and BeCause delivered on those criteria.”

BeCause’s technology framework connects certification entities like GSTC and Green Key with travel providers and distributors, enabling over 11,000 hotels, tour operators and OTAs (Online Travel Agencies) to provide travelers with accurate and reliable sustainability data. These processes, traditionally handled via spreadsheets, emails and unconnected niche systems, are ripe for transformation, and managing them more efficiently allows travel and tourism companies like easyJet to accelerate their sustainability efforts across their consumer-facing platforms.

Industry-Wide Sustainability Partnerships in Travel and Tourism

Several companies in the travel industry have formed partnerships or initiatives that focus on sustainability and enhancing their travel offerings, similar to easyJet holidays’ partnership with BeCause. Here are some examples:

1. TUI Group:
   • Sustainability Initiatives: TUI has a strong commitment to sustainability through its “Better Holidays, Better World” strategy. They work with various partners to reduce their carbon footprint and promote sustainable tourism. For example, TUI collaborates with The Travel Foundation to develop sustainable tourism projects.
2. Jet2holidays:
   • Sustainability Focus: Jet2holidays has launched initiatives to improve its sustainability, such as investing in more fuel-efficient aircraft and promoting eco-friendly hotels through their “Jet2Villas” program.
3. Thomas Cook:
   • Sustainability Programs: Thomas Cook has engaged in sustainability partnerships and initiatives, like working with Travelife, an international certification scheme that promotes sustainable practices within the tourism industry. They aim to improve the environmental, social, and economic impacts of their operations and services.
4. Expedia:
   • Sustainability Initiatives: Expedia Group has made significant strides in sustainability by partnering with various organizations to promote responsible tourism. They work with the Global Sustainable Tourism Council (GSTC) to identify and promote sustainable accommodations. Additionally, Expedia Group launched its own sustainable travel initiatives to support eco-friendly travel options.
5. Booking.com:
   • Booking.com Sustainable Travel Badge: Booking.com has introduced a Travel Sustainable badge to highlight properties that are making a significant impact in terms of sustainability. They collaborate with various sustainability organizations to assess and certify these properties, helping travelers make more eco-conscious choices.
6. Lastminute.com:
   • Sustainable Tourism Initiative: Lastminute.com is involved in several sustainability projects and has partnered with organizations like the World Wide Fund for Nature (WWF) to support sustainable tourism practices. They also promote eco-friendly accommodations and travel options on their platform.
7. TravelSupermarket:
   • Sustainability Partnerships: TravelSupermarket, as a comparison site, promotes various travel providers that have sustainable practices. They highlight and recommend eco-friendly options to travelers looking for greener choices.
8. On the Beach:
   • Eco-Friendly Holidays: On the Beach partners with hotels and resorts that prioritize sustainability. They promote eco-friendly accommodations and are committed to raising awareness about sustainable travel among their customers.
9. Virgin Holidays:
   • Virgin Atlantic’s Carbon Offset Program: Virgin Holidays, part of the Virgin Group, benefits from Virgin Atlantic’s comprehensive sustainability programs. This includes carbon offset initiatives and partnerships with organizations like the Carbon War Room to reduce the environmental impact of aviation and tourism.
10. Love Holidays:

• Sustainable Travel Options: Love Holidays partners with various hotel chains and resorts that emphasize sustainability. They promote eco-friendly holiday options and work towards making travel more sustainable for their customers.

These companies are increasingly focusing on sustainability and forming partnerships to promote responsible and eco-friendly tourism practices. They aim to meet the growing demand from consumers for more sustainable travel options and to reduce their environmental impact.

About easyJet holidays

easyJet Holidays is the UK’s fastest-growing tour operator, having carried 1.3 million people in its first fully operational year and being named Rising Brand of the Year by Travolution. It offers great-value beach, city, and lake holidays to over 5,000 hotels, in more than 100 destinations across Europe, directly through its website and through over 5,000 travel agent partners. The ATOL-protected holidays can be secured with a deposit of just £60 per person, including flights, hotel, 23kg luggage and transfers on beach holidays. easyJet holidays is a member of ABTA, and all packages are covered by its Ultimate Flexibility, offering the freedom to change a booking, a refund guarantee, and a best price guarantee.

About BeCause easyjet holidays

BeCause is an enterprise software company that enables sustainability data to flow simpler, faster, and cheaper so travel and tourism companies can positively impact people, the planet, and their profits. BeCause works with over 11,000+ companies, including sustainability-certified hotels, eco-labels, certification entities like GreenKey, industry partners including UN GSTC and marketplaces including Booking.com. The BeCause Sustainability Management Hub allows organizations to collect and display all their communication about their sustainability efforts in one place, empowering them to make sustainability manageable for their operations and a competitive advantage for their business.

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