According to the mobile operator, “the service is available to retail and business customers, and that 3LikeHome now covers 63 countries, or 99 percent of those to which Danes travel. The service does not cover calls to numbers from the foreign country to other countries, except Denmark”.

3LikeHome is available at a fixed price tag of DKK 130 (19.86 $) per month.

3LikeHome covers traffic on any network in the partner countries, incoming and outgoing voice calls from/to Danish and local numbers, texts and MMS to Danish and local numbers, and up to 10 GB of mobile data for 30 days from the customer’s usual package. Calls to numbers in foreign countries other than the one where the customer is, are charged at the normal overseas rates.

The 3 Danmark and 3 Sverige mobile phone companies are part of the 3 Group Europe. 3 Group Europe operates 3-branded mobile telephone networks in Austria, Denmark, Italy, Ireland, Sweden and the United Kingdom. 3 Group Europe is owned by CK Hutchison Holdings Limited which is a Cayman Islands–registered conglomerate headquartered in Hong Kong. CK Hutchison Holdings Limited was formed in March 2015 through the merger of Cheung Kong Holdings and its main associate company Hutchison Whampoa. In September 2017, it is announced that CK Hutchison Holdings will be forming a joint venture with Alibaba’s Ant Financial to bring a digital wallet service in Hong Kong.