Elliptic Labs, a global AI software company and pioneer in AI Virtual Smart Sensors™, continues to redefine the smartphone experience through advanced artificial intelligence. In March 2025, the company’s AI Virtual Smart Sensor Platform™ was deployed in seven new smartphone models, reinforcing its leadership in AI-driven mobile technology.

Transsion introduced five models—the Tecno Camon 40, 40 Pro, 40 Pro 5G, and the Infinix Note 50 and 50 Pro—while vivo shipped the V50 Lite and V50 Lite 5G. Year to date, Elliptic Labs’ AI solution has powered 11 smartphone models in 2025 alone.

“At Elliptic Labs, AI isn’t just a feature—it’s the foundation,” said Laila Danielsen, CEO of Elliptic Labs. “Our AI Virtual Smart Sensor Platform is now shipping with vivo and Transsion, two of the world’s top five smartphone makers. This confirms both our technology’s scalability and the growing industry demand for intelligent, software-driven sensors.”

Elliptic Labs also unveiled a major leap forward in cross-platform connectivity with the launch of its AI Virtual Tap-to-Share Sensor™ at Mobile World Congress 2025. This AI-based software sensor enables instant content sharing—photos, contacts, files—with a simple tap between iOS and Android devices, without requiring prior pairing or connections. By eliminating hardware dependencies, this AI solution enhances user experience while lowering manufacturing complexity and costs.

AI Virtual Proximity Sensor INNER BEAUTY

Elliptic Labs’ AI Virtual Proximity Sensor detects when a user holds their phone up to their ear during a call, allowing the smartphone to turn off its display and disable its screen’s touch functionality. This keeps the user’s ear or cheek from triggering unwanted actions during the call, such as hanging up or dialing numbers. Turning off the screen also helps conserve battery life.

Proximity detection is a core capability that is used in all smartphones, but Elliptic Labs’ AI Virtual Proximity Sensor is a unique, software-only solution that delivers robust proximity detection without the need for a dedicated hardware sensor. By replacing hardware sensors with software sensors, the AI Virtual Proximity Sensor reduces device cost and eliminates sourcing risk.

About Elliptic Labs

Elliptic Labs’ AI Virtual Smart Sensor Platform™ brings contextual intelligence to devices, enhancing user experiences. Our technology uses proprietary deep neural networks to create AI-powered Virtual Smart Sensors that improve personalization, privacy, and productivity.

Currently deployed in over 500 million devices, our platform works across all devices, operating systems, platforms, and applications. By utilizing system-level telemetry data to cloud-based Large Language Models (LLMs), the AI Virtual Smart Sensor Platform delivers the unrivaled capability to utilize output data from every available data source. This approach allows devices to better understand and respond to their environment, making technology more intuitive and user-friendly. At Elliptic Labs, we’re not just adapting to the future of technology—we’re actively shaping it. Our goal is to continue pushing the boundaries of contextual intelligence, creating more intuitive and powerful experiences for users worldwide.

Elliptic Labs is headquartered in Norway with a presence in the USA, China, South Korea, Taiwan, and Japan. The company is listed on the Oslo Stock Exchange.