A new era of travel connectivity has just landed in Brazil. The country’s leading mobile operator, Vivo, has rolled out the Vivo Tourist Plan (Plano Vivo Turista) — a smart, entirely digital prepaid solution designed for international travelers who crave instant, high-speed mobile access the moment they arrive. Priced at BRL 55, the plan offers 25 GB of 5G data, unlimited calls and SMS within Brazil, and a 30-day validity, all powered by eSIM technology.

In simple terms, Vivo just made traveling to Brazil a whole lot easier for anyone tired of hunting for a SIM card kiosk at the airport.

The Power of eSIM

What makes this plan stand out isn’t just its affordability—it’s the technology behind it. The eSIM (embedded SIM) is reshaping how travelers connect worldwide. Instead of juggling plastic SIM cards or worrying about compatibility, travelers can now download their mobile plan digitally, activate it remotely, and connect instantly once they land.

For foreign tourists visiting Brazil, this means skipping long lines and avoiding language barriers. With Vivo’s digital onboarding process available directly through vivo.com.br, you can activate the plan before boarding your flight or even mid-air, ensuring your phone connects the moment you touch down.

This fully digital experience aligns perfectly with global trends. Leading players like Airalo, Nomad eSIM, and Ubigi have built their reputation on instant eSIM activation—and now, Vivo joins that league from within the operator ecosystem itself.

What You Get: A Strong, Simple, and Generous Offer

The Vivo Tourist Plan offers a mix of practicality and power that directly addresses traveler pain points. For BRL 55 (around USD 10), users get:

• 25 GB of 5G data for ultra-fast browsing and streaming.
• Unlimited local calls and texts within Brazil.
• A 30-day validity that suits both vacationers and short-term business travelers.
• Instant digital activation through Vivo’s website—no physical store visits, no waiting.

Considering Brazil’s vast geography and growing 5G coverage, this package is particularly attractive. Vivo’s 5G network currently spans most major urban hubs, including São Paulo, Rio de Janeiro, Brasília, Salvador, and Fortaleza—with expansion continuing into secondary destinations and coastal regions.

Compared to the global eSIM market, this is a strong move. Most international travel eSIMs—such as those offered by Airhub, YESIM, or GigSky—cover Brazil, but typically charge between USD 12 and 20 for 5–10 GB. Vivo’s offer effectively doubles the data allowance at half the price, while giving users a native connection on Brazil’s largest mobile network.

5G Speeds and the New Digital Travel Standard

Travel today is digital-first—from airport check-ins to WhatsApp-based bookings, travelers rely heavily on their devices. The Vivo Tourist Plan reflects this reality. By including 25 GB of 5G data, Vivo is not only offering volume but also speed and reliability, essential for navigation apps, video calls, or even remote work setups on the go.

Brazil’s 5G rollout, which began in 2022, is now among the fastest in Latin America. According to Ookla’s Q2 2025 Speedtest Global Index, Brazil ranks in the region’s top three for average 5G download speeds, outpacing many of its neighbors. Vivo’s decision to anchor its tourist plan in 5G access underlines its ambition to position Brazil as a tech-forward travel destination, not just a place of scenic wonders.

Digital by Design: Buying Before You Fly

One of the most appealing aspects of the Vivo Tourist Plan is how seamlessly it integrates into the traveler journey. You don’t need to wait until you arrive in Brazil—you can buy and activate online ahead of time. Once activated, your eSIM automatically connects to the Vivo network when you land.

This is the exact convenience model that’s made international eSIM players so successful. Travelers increasingly expect their mobile connectivity to be as frictionless as booking an Airbnb—and Vivo delivers just that, but with the added reliability of a domestic operator network.

The plan is promoted heavily at Brazil’s main airports, including São Paulo–Guarulhos (GRU) and Brasília (BSB), ensuring visibility among arriving tourists. But its real edge lies in its pre-arrival digital activation, something that puts Vivo on par with major operators like AT&T’s Prepaid eSIM for travelers or Orange’s Holiday eSIM in Europe.

A Boost for Brazil’s Digital Tourism Image

Beyond connectivity, Vivo’s initiative carries broader strategic implications. Brazil has been actively strengthening its position as a global tourism hub — not just through natural attractions but through digital readiness. Having a streamlined, tourist-friendly mobile plan supports that ambition.

As global tourism rebounds, digital convenience is becoming a competitive differentiator. Countries like Japan, the UAE, and France already offer dedicated tourist eSIMs via their main carriers. Vivo’s move ensures Brazil joins that conversation, signaling that it’s ready to meet the expectations of digital-native travelers who see connectivity as a non-negotiable travel essential.

This aligns with Brazil’s own tourism modernization agenda, where initiatives from Embratur (the Brazilian Tourism Board) highlight digital tools and smart travel solutions as key to improving visitor experience. A robust, fast, and easily accessible eSIM plan complements that narrative perfectly.

Conclusion: Vivo Just Raised the Bar for Local Operators

Vivo’s Tourist Plan isn’t just another prepaid SIM — it’s a statement of intent. It shows how a national operator can evolve from legacy systems into a traveler-first, digital-centric brand that competes head-on with global eSIM players.

When you compare it with similar offers from Orange (France) or AT&T (USA), Vivo’s package stands out for price-to-data ratio and simplicity. Orange’s Holiday Europe eSIM, for example, offers 20 GB for around €39.99, while Vivo gives you 25 GB for roughly €9 — a fraction of the cost. That’s not just competitive; it’s disruptive.

In a world where tourists increasingly expect seamless digital onboarding, Vivo’s approach sets a precedent for other Latin American operators to follow. It also sends a message to the international eSIM ecosystem: local carriers can — and should — play the connectivity game better.

By embracing eSIM technology, leveraging nationwide 5G, and simplifying the user experience, Vivo has effectively bridged the gap between global travelers and local telecom infrastructure. For visitors heading to Brazil, this isn’t just another travel perk — it’s a promise of instant connection, transparency, and digital ease.