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Ubigi’s Personal eSIM for BMW now available in 15 countries across Europe

Ubigi’s global Personal eSIM solution integration into BMW cars continues to roll out across Europe. After Germany, France and the United Kingdom, Ubigi’s cellular data connectivity service is launching in Austria, Belgium, Czech Republic, Ireland, Italy, Liechtenstein, Luxemburg, Netherlands, Poland, Portugal, Spain and Switzerland. ubigi esim bmw europe

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Starting July 1st, 2024, BMW customers in Austria, Belgium, Czech Republic, Ireland, Italy, Liechtenstein, Luxemburg, Netherlands, Poland, Portugal, Spain, and Switzerland can activate the Personal eSIM of their vehicle with Transatel’s Ubigi 5G data plans to enjoy additional infotainment features and WiFi connectivity, irrespective of their primary network operator for their regular smartphone subscription.

The service will be available for BMW vehicles with BMW Operating System 8, 8.5 and 91 with the option Personal eSIM (SA6PA). Depending on the vehicle model, the Personal eSIM enables the in-vehicle WiFi-Hotspot, first-row video streaming services and in the case of 7 series vehicles equipped with the BMW Theatre Screen, a wide variety of entertainment powered by Amazon Fire TV.

To activate it in eligible BMW vehicles, owners can conveniently configure their Personal eSIM through the My BMW App and subscribe to Ubigi’s European data plans (EU 27 + UK + CH + LIE). The cost of the service is 10€ per month for unlimited data allowance2.



“Since 2018, our footprint in the connected car industry has been significantly growing, and we look forward to our extended connectivity partnership with the BMW Group,” says Jacques Bonifay, CEO, and co-founder of Transatel that launched the Ubigi brand back in 2018 to address the consumer market.

NTT’s global MVNO, Transatel, has been at the forefront of automotive connectivity since its first pan-European contracts with car manufacturers in 2018. Today, Transatel’s managed IoT connectivity platform connects millions of vehicles and devices to public and private cellular networks. As a pioneer of eSIM technology and cross-border telecommunications, Transatel already offers 4G/5G connectivity in more than 200 countries and territories thanks to its access agreement with local mobile carriers across the world.

About Ubigi (a Transatel brand): ubigi esim bmw europe

Ubigi is a global cellular connectivity service that offers prepaid mobile data plans to travelers, enterprise-distributed workforces, and owners of connected vehicles at near-to-local rates in over 200 destinations worldwide. Ubigi’s 4G/5G eSIM-enabled connectivity solution has already been selected by major “always-connected” PCs and tablets, as well as automotive OEMs such as Jaguar Land Rover, Stellantis, and the BMW Group. Ubigi services are available for both consumers and professional partners and resellers.

About Transatel (an NTT Group company):

Transatel is a global provider of cellular connectivity solutions and a leading enabler of Mobile Virtual Network Operators, managing over 120 MVNOs on its own full core network. As a pioneer in Machine-to-Machine (M2M) connectivity, Transatel simplifies worldwide IoT deployments by offering a single integration to its connectivity management platform. Leveraging agreements with over 250 international mobile carriers and regional infrastructures, Transatel provides access to LTE-M, 3G, 4G, and 5G networks. Today, Transatel’s global (e)SIM securely connects millions of vehicles, industrial, and consumer devices to public and private cellular networks worldwide.



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Driven by wanderlust and a passion for tech, Sandra is the creative force behind Alertify. Love for exploration and discovery is what sparked the idea for Alertify, a product that likely combines Sandra’s technological expertise with the desire to simplify or enhance travel experiences in some way.