InterLnkd, the industry’s intelligent shopping mall partner, has unveiled a dynamic retail shopping experience for UK-based online travel agency TravelUp. AI-powered travel shopping

Powered by InterLnkd’s AI-driven matching technology, TravelUp’s new e-commerce platform offers travelers personalized recommendations across fashion, beauty, and essential products – specially curated for their upcoming trips.
The innovative solution by InterLnkd enables TravelUp customers to conveniently shop for holiday must-haves like clothing, accessories, and beauty products from over 20,000 brands, including high-end retailers and household names.

Craig Ashford, Chief Commercial Officer of TravelUp Group, said:

“At TravelUp, we’ve spent over two decades making travel effortless for our customers. Partnering with InterLnkd means we can now bring that same ease and convenience to travel shopping, giving our travellers tailored product recommendations ahead of their holidays. It’s innovation at its best: smart, convenient, and completely aligned with our vision of hassle-free travel.”

Robert Goldsmith, Chief Operating Officer of InterLnkd, added:

“We’ve taken travel shopping to another level for TravelUp’s customers. Our technology now allows them to receive highly relevant, trip-focused product recommendations shortly after booking their holidays – precisely when they are most engaged in planning their trips. It’s a powerful way to enhance customer experience and unlock an entirely new revenue stream at zero additional cost.”

InterLnkd’s matching engine, driven by its proprietary MotiVatedData™ technology, curates the most relevant retail items based on individual travel itineraries and presents them through a bespoke, white-label shopping platform – enabling TravelUp to earn a free incremental revenue stream from its customers’ purchases.

Final Thoughts about AI-powered travel shopping

InterLnkd’s move with TravelUp aligns with a broader shift in the travel industry toward ancillary retail integration, a space that has seen growing competition from players like Amazon Explore and ShopBack Travel, as well as airline-driven marketplaces such as EmiratesRED and Singapore Airlines’ KrisShop. However, where those platforms often focus on in-flight or post-booking upsells with a limited range, InterLnkd differentiates itself with hyper-relevant, AI-curated product matching based on actual itineraries, tapping into the peak moment of travel planning engagement.

According to McKinsey’s “The State of Fashion 2024”, personalised commerce driven by AI is expected to account for up to 25% of all online fashion sales by 2030, with travel-related retail seen as a high-growth segment due to emotional purchase triggers and time-sensitive needs. Similarly, Phocuswright’s 2023 Ancillary Revenue Report highlights that non-travel retail add-ons could grow at a CAGR of 16% through 2027, especially for OTAs that integrate shopping directly into the booking journey. AI-powered travel shopping

In this context, the TravelUp–InterLnkd partnership isn’t just a tech upgrade—it’s a strategic alignment with the fastest-growing monetisation trend in online travel. By capturing retail spend in the anticipatory phase of travel, they position themselves ahead of traditional OTA ancillary models, potentially setting a new benchmark for customer experience and incremental revenue in the UK travel market.