Mobile phones have become an inherent part of our lives, with the Top 10 Mobile Phone Brands in the World leading the charge in innovation and style. These top smartphone brands have revolutionized the way people use mobiles today, adapting to the dynamically changing consumer preferences. The pandemic and other factors have influenced the market, resulting in a marginal increase in sales since last year. The total shipments in the last four quarters have been around 1.2 billion units, which is approximately less than the previous year. Emerging markets drive a lot of sales for these top mobile brands, showcasing their global appeal. By the end of 2023, more than 50% of phones are estimated to be 5G-ready, which can be a significant boost for these leading phone brands as they continue to shape the mobile landscape.

Check out a list of the top 10 mobile brands in the world in 2023 using business parameters like the latest annual shipments and market share.

Top Mobile Phone Brands Ranking 2023 by Shipments & Market Share:

The list of top mobile brands includes Apple, Samsung, Vivo, Oppo, and Xiaomi followed by Realme, Motorola, Honor, etc. The leading global mobile phone brands comprise players with a strong global presence. Customers have a wide range of handsets to choose from among the various offerings from the biggest mobile phone brands. Here is the list of the top 10 mobile companies in the world in 2023.

Rank 1. Samsung

Headquartered in Samsung Town, Samsung Electronics is a South Korean company and a subsidiary of Samsung Group.

Samsung Mobile is the market leader in the smartphone industry, as it continuously strives to enhance product capabilities through its extensive R&D. Samsung has broadened its offerings from mid- and lower-priced smartphones to high-end mobile phones in the affluent segment.

Samsung is popular for its Samsung Galaxy smartphone range.

Samsung’s Galaxy line of smartphones is its flagship line, with a range of models that cater to different budgets and needs. The latest models in the Galaxy line feature advanced features such as 5G connectivity, high-resolution displays, and multi-camera setups. Samsung’s smartphones are powered by Android. In addition to its flagship smartphones, Samsung also produces mid-range and budget smartphones under the Galaxy A and Galaxy M series. These phones offer a more affordable alternative to the flagship models while still providing good performance and features. Samsung has also been known for its innovations, with industry-first examples like the foldable smartphone, and the Galaxy Fold. Samsung is 1st in the list of top mobile brands in 2023.

Units Shipped (Million) : ~260 * Market Share ~21%

Rank 2. Apple

Apple maintains its top position in the smartphone industry as the most preferred brand.

Founded in 1976 by Steve Jobs and Ronald Wayne, Apple today is known for its classy iPhones.

Apple iPhones run on the iOS operating system, which was developed by Apple and is known for its intuitive interface and user-friendliness. iPhones are also known for their high-quality hardware, including high-resolution displays, advanced camera systems, and powerful processors that allow for smooth and fast performance. The brand has integrated the Apple ecosystem, which includes apps and services such as the App Store, iCloud, Apple Music, and Apple Pay, which allows a seamless customer experience. Apple has also focused on improving the cameras on its iPhones to take high-quality photos & videos, with advanced features such as night mode, deep fusion, and RAW mode.

Overall, Apple iPhones are known for their high-quality hardware, user-friendly interface, and integration with the Apple ecosystem, making them a popular choice among consumers who value quality and innovation in their smartphones. Apple is 2nd in the list of top mobile brands in 2023.

Units Shipped (Million) : ~224 * Market Share ~18%

Rank 3. Xiaomi

Xiaomi is one of the quickest-growing smartphone companies in the world that manufactures smartphones, mobile apps, and laptops.

Xiaomi was founded in 2010 by Lei Jun, and released its first smartphone in 2011, and since then, Xiaomi has become the 8^th largest smartphone manufacturer in the world. Xiaomi’s flagship brands are the Redmi and Mi series, which have grown significantly in popularity. Xiaomi has been able to create brand value owing to its focus on continuous innovation in technology. It has also been able to gain a large market share due to its extensive advertising and marketing strategies, especially in India and China, to boost its sales of smartphones.

With consistent growth, Xiaomi is competing with the top global mobile brands in the world. The company has been able to mark its presence in markets in India, China, Brazil, Singapore, Turkey, and Asian nations with its exclusive Mi and Redmi Series mobile phones. Xiaomi’s shipments of smartphones were around 152 million in 2022, and they have been able to create a big presence in the top 10 smartphone companies in the world and are known as the Apple of China. Xiaomi is 3rd in the list of top mobile brands in 2023.

Units Shipped (Million) : ~152 * Market Share ~12%

Rank 4. Oppo

China-based Oppo mobile phone brand is one of the most prominent new companies in the world, owned by BBK Electronics.

The Oppo company, which was formed in 2011, is headquartered in China and has a strong global presence with its mobile devices and accessories. Oppo has produced a wide range of smartphones ranging from the low-end segment to the affluent customer segment. Oppo has managed to create a strong brand presence despite being a late entrant in the smartphone market. However, aggressive marketing and branding, along with good product quality, have enabled Oppo to be among the top mobile brands globally.

In 2017, Oppo became the official sponsor of the cricket team for India, which gave the brand massive credibility as well as a presence. Oppo is fourth on the list of the top mobile brands in the world.

Units Shipped (Million): 118 * Market Share ~10%

Rank 5. Vivo

Vivo is a brand of smartphones, smartphone accessories, software, and online services based in China, owned by BBK Electronics.

Started in 2009, this is the fastest-growing smartphone company in the world, having a strong global footprint with its wide mobile range. Vivo had recently developed an Android-based software system known as Funtouch. Vivo entered the top mobile phone brands within the first half of 2017 with a worldwide market share of 10.7%. Some of the premium smartphones from Vivo are the X series, the V series the middle-priced phones, and the Y series, the low-end smartphones. In 2018, Vivo released the exclusive smartphone X20 UD, the world’s preliminary smartphone with a fingerprint scanner that utilized the “ClearID” technology.

Celebrity endorsements and sponsorships have propelled the brand value of Vivo. Vivo recently launched the V9 mobile series, which is similar to Apple’s iPhone X. Vivo is the first Android company to launch a smartphone that features a notch display similar to Apple’s iPhone X, which has a full-view display with a notch on top. Vivo is fifth on the list of top mobile brands.

Units Shipped (Million) : ~99 * Market Share ~8%

Rank 6. Realme

Established in 2018, Realme is a Chinese smartphone brand with a strong global name among top mobile brands.

Owned by BBK Electronics, which also owns VIVO and OPPO, Realme started its journey as an Oppo sub-brand, but since 2018, it has been an independent brand that has a portfolio of more than 20 brands since its inception. Realme also has TVs, headphones, and smartwatches in its product line. Realme is a leading mobile brand in India.

Vivo and Oppo are siblings of Realme, both from the same BBK brand. Realme is 6th in the list of top mobile brands in 2023.

Units Shipped (Million) : ~36 * Market Share ~3%

Rank 7. Motorola Mobility (Lenovo) Top 10 Mobile Phone Brands in the World 

In 2011, Motorola became a subsidiary of Lenovo when it acquired the mobile division from Motorola Inc., making it one of the strongest mobile and smartphone manufacturers in the world.

Motorola is based out of Illinois, in the United States of America, and has a global presence. The company has strong expertise in smartphones, tablets, smartwatches, etc. With Lenovo as its parent company, Motorola has a strong financial backing, and hence a huge amount of money is put into research and development, and innovation is considered a USP for the brand.

Motorola recently launched the Razr brand globally, which has generated great reviews and has a foldable interface. The price point is quite high, but it has established Motorola as a major innovative brand.

Some of the phones by Motorola are mentioned below:

– Moto G,  Moto One Series,  Moto Razr, Moto Edge

Units Shipped (Million) : ~35 * Market Share ~3%

Rank 8. Huawei Top 10 Mobile Phone Brands in the World

Founded in 1987, Huawei is the largest smartphone manufacturer in the world, based in China.

Huawei has the best innovation centers across the globe, and in 2016, Huawei invested 14% of its revenue in R&D. Huawei has a global presence in more than 170 countries and is also anticipated to build and develop its own operating system, which shows its strong presence in the mobile market. All innovations and R&D have enabled Huawei to establish itself as a top global mobile phone brand.

Huawei has set expectations high for smartphone photography, through which anyone can capture professional-quality images. Sales for Huawei have fallen by more than 70% in 2021. Despite issues globally with the administration, especially in America, Huawei is 8th on the list of top mobile brands in 2023.

Units Shipped (Million) : ~30-35 * Market Share ~2%

Rank 9. Transsion (Tecno, Itel)

Globally, markets are not only driven by smartphone sales but also feature phone sales.

Transsion brands like Itel have really captured the feature phone market and are also launching smartphones like the Itel Vision series, Techno Spark, and other brands in the market. In the feature phone list, Itel is now one of the biggest brands, challenging big brands like Samsung in feature phone as well as smartphone segments. Transsion has been one of the biggest brands in African markets, but now it is one of the fastest-growing brands in the Indian mobile phone market as well.

Shipments : ~30 Million (Estimated) * Market Share ~2%

Rank 10. Honor

Honor is a leading consumer electronics brand that was established in 2013. It is one of the most popular tech brands and is now a leader in manufacturing smartphones.

Honor company has one of the most advanced research & development centers, which is driven by a strong workforce of more than 10,000 employees. The brand has a global presence, and its products are sold in more than 100 countries. Some of the flagship smartphones offered by Honor are the Honor 10X Lite, Honor X30, and the foldable Honor Magic V.

These mobile handsets are loaded with features such as high RAM, memory, and a camera that compete effectively in the global smartphone market. The brand is primarily owned by the Chinese state.

Shipments: ~20 Million (Estimated) * Market Share ~1-2%

Ranking Methodology: Top 10 Mobile Phone Brands in the World 

1. The leading mobile phone companies were taken

2. Parameters like sales and market share are considered

3. The final rankings were based on the scores obtained

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team.

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