Tod’s adds NFC digital product passports to custom Gommino moccasins
Tod’s expands its Digital Product Passport offering to include the iconic My Gommino, in collaboration with the Aura Blockchain Consortium. Following the success of the DPP for the personalized Di Bag, this initiative reaffirms the brand’s commitment to providing customers with greater traceability and authenticity. Each of Tod’s iconic custom Gommino moccasins now comes with an NFC tag integrated into the sole that lets customers authenticate the product and learn about the origin of the materials used. Tod’s NFC digital product passports
With My Gommino, customers can create unique versions of the iconic Tod’s shoe, with each pair integrating an NFC chip into the right sole. This chip highlights the origin of materials, production processes, and compliance, as well as key aspects of quality, sustainability, and transparency—ensuring the enduring value and identity of both the Di Bag and the Gommino.
Beyond certification, Tod’s Digital Product Passport enriches the experience with exclusive content, sharing the stories of the artisans behind each pair of My Gommino and offering a range of premium benefits.
“Tod’s Passport certifies the authenticity of the products and is structured into different sections detailing its features: the history of the bag and shoes, a description of the selected model, the craftsmanship process, and the production chain locations — including material origins, production processes, compliance and traceability features
brand explain.
Tod’s Passport Tod’s NFC digital product passports
The Product Digital Passport is a unique tool that provides comprehensive details about the bag and footwear, along with their entire production chain, ensuring authenticity and traceability. It highlights the origin of materials, production processes, compliance standards, and key aspects of quality, sustainability, and transparency—safeguarding the enduring value and identity of the Di Bag and Gommino over time.
“Through the Digital Passport, you can also access personalised support from our Client Advisors, who are available for any questions or information regarding the Di Bag and the Gommino.
“The Digital Product Passport can be accessed anytime by simply saving it in your smartphone wallet.”
“Following the success of the DPP for the personalized Di Bag, this initiative reaffirms the brand’s commitment to providing customers with greater traceability and authenticity,” Tod’s says.
How to obtain the Digital Product Passport
By bringing your smartphone close to the Di Bag logo or the right sole of the Gommino, the NFC tag will automatically open a dedicated webpage for the Digital Product Passport.
Tod’s Passport certifies the authenticity of the products and is structured into different sections detailing its features: the history of the bag and shoes, a description of the selected model, the craftsmanship process, and the production chain locations—including material origins, production processes, compliance and traceability features.
Through the Digital Passport, you can also access personalised support from our Client Advisors, who are available for any questions or information regarding the Di Bag and the Gommino.
The Digital Product Passport can be accessed anytime by simply saving it in your smartphone wallet.
