Telemach, one of Croatia’s fastest-growing telecom operators, has taken another major step in expanding its device portfolio and strengthening its position in the 5G era. The company has officially introduced two breakthrough products: its first 5G tablet, the Telemach 5G Tab, and a brand-new smartphone, the Telemach 5G Pro 2, which comes equipped with cutting-edge artificial intelligence capabilities.

These launches underline Telemach’s strategy to not only provide state-of-the-art network infrastructure but also to bring smart, affordable devices into the hands of everyday users. By combining powerful performance, long-lasting batteries, and AI-driven functions with flexible payment options and competitive pricing, Telemach is aiming to democratize access to technology that was, until recently, available only in the premium segment of the market.

The two devices highlight what consumers value most today: speed, reliability, simplicity, and innovation at a fair price. Whether for families, students, professionals, or travelers, Telemach’s new 5G lineup seeks to offer solutions that fit seamlessly into daily life. At the same time, they showcase how AI features like real-time translation and smarter cameras are moving from being futuristic add-ons to becoming practical tools that improve communication, productivity, and entertainment for all users.

Key Features of the Telemach 5G Tab

The Telemach 5G Tab is the company’s first tablet built for the 5G era. It combines portability, productivity, and connectivity in a sleek design. With 256 GB of memory, a 7,510 mAh battery, and support for eSIM technology, it’s designed to handle both work and play without compromise.

The inclusion of eSIM makes the 5G Tab more flexible than traditional tablets. Users can activate a mobile plan instantly without needing a physical SIM card, switch between operators easily, and even manage multiple profiles — ideal for frequent travelers or families sharing one device. To enhance usability further, the tablet also supports a keyboard case accessory, turning it into a mobile workstation or a digital classroom hub.

Insights from Telemach’s Research

Before launching the device, Telemach partnered with Ipsos to research Croatian tablet users. The findings confirm that customer expectations align closely with what the 5G Tab delivers:

• 88% of respondents see long battery life as the top priority.
• 84% consider unlimited internet via mobile networks crucial.
• 82% highlighted price as a key deciding factor.

These results also reveal that most users rely on tablets for internet browsing (58%), while a growing share (22%) use them for learning and education. With its strong battery, large memory, and built-in eSIM support, the Telemach 5G Tab is clearly designed with these needs in mind.

Telemach 5G Pro 2: AI Meets Seamless Connectivity

The Telemach 5G Pro 2 smartphone takes things a step further by blending performance with advanced AI capabilities. Powered by a fast processor, 8 GB RAM, and 256 GB of storage, it comes equipped with a 108 MP camera enhanced by AI for sharper photos.

One of its standout features is real-time AI translation for calls and messages, helping users break down language barriers instantly. The device also supports eSIM, giving users the flexibility to activate or change plans digitally — no waiting, no physical cards, and no hassle while traveling abroad. This dual advantage of AI and eSIM positions the 5G Pro 2 as not just another smartphone, but as a smart connectivity companion.

Pricing and Plans

Both new devices are available with Telemach’s Unlimited mobile package on a 24-month plan. The Telemach 5G Pro 2 is priced at €4.90 per month, while the Telemach 5G Tab comes at €7.90 per month. With eSIM support and unlimited data options, these devices give users more freedom to stay connected than ever before.

Leadership Perspective

Damir Vrsajković, Member of the Management Board and Chief Product Development Officer at Telemach, emphasized that eSIM support in both devices is a major advantage for today’s connected lifestyle. By removing the need for a physical SIM card, customers gain flexibility, convenience, and faster access to Telemach’s 99% population coverage 5G network.

Adrian Ježina, President of the Management Board, highlighted how these innovations raise the bar for personalization and connectivity in Croatia:

“With eSIM, AI, and affordable 5G access, we are offering not just devices, but complete solutions for the way people live, work, and travel.”

What This Means for Users

Telemach’s decision to make eSIM a standard feature in both the 5G Tab and 5G Pro 2 is what truly sets it apart. While rivals like Hrvatski Telekom and A1 still focus heavily on physical SIM bundles, Telemach is aligning with global trends: GSMA Intelligence projects that by 2030, over 70% of mobile connections will run on eSIM. This position brings Telemach closer to innovators like Iliad and Play, who use affordable, flexible devices to capture younger and more mobile-first users.

By pairing eSIM flexibility with AI features and competitive pricing, Telemach is not just launching new hardware—it is reshaping expectations of what a telecom operator can deliver. In a region where affordability and unlimited connectivity drive consumer choice, Telemach’s eSIM-first strategy is a clear step toward leading Croatia’s digital shift.