When small accommodation owners talk about the pressures of running a one room B&B, a studio apartment, or a single vacation rental, the conversation almost always turns to the same pain points. Rising OTA commissions. Less control over guest relationships. Too many tools for too little return. This week, Sirvoy quietly addressed that reality with the launch of Sirvoy Free, a forever free plan built specifically for solo hosts and single unit properties.

This is not a limited trial or a stripped down demo. Sirvoy Free is positioned as a genuine entry point into professional hospitality management, without the pressure to pay upfront or commit before you are ready.

A free plan that targets a very specific gap

Sirvoy Free is clearly designed with one type of host in mind. Solo operators running a single unit. Think small vacation rentals, studio apartments, guesthouse rooms, or one-room B&Bs. These are hosts who often feel overlooked by property management software, either priced out or forced into feature sets they simply do not need.

The plan gives hosts the ability to manage direct bookings at no cost, something that is becoming increasingly important as OTA fees continue to creep upward. For many small properties, direct bookings are no longer a nice bonus but a survival strategy.

What stands out is how complete the free plan actually is. Sirvoy Free includes a booking website with a built-in booking engine, secure online payments, automatic guest communication, and a guided guest portal. All of this lives inside one system, designed to reduce the need for multiple tools stitched together with workarounds.

What solo hosts actually get with Sirvoy Free

Sirvoy has been careful not to overload the free plan, but the essentials are well covered. Hosts get a ready-to-use website with templates, direct booking functionality, and integrated payments via Stripe, which remains one of the most trusted payment providers globally. Automatic guest emails help reduce manual communication, while the guest portal supports simple self-check-in and keeps key information in one place.

Reservation management is centralised, which is critical even for a single-unit property. Missed bookings and double reservations can be costly, especially when margins are thin. Sirvoy Free focuses on preventing exactly those kinds of mistakes.

What is intentionally left out

To keep the plan sustainable, Sirvoy has drawn clear boundaries. Sirvoy Free does not include invoicing, SMS messaging, additional users, a channel manager, or support for multiple units. This is not an accident. It ensures the plan remains viable while also making the upgrade path logical if a host grows beyond a single unit.

Importantly, hosts are not locked in. If their business expands or their needs change, they can upgrade at any time. There is no forced transition or sudden paywall.

A product shaped by lived experience

Sirvoy’s origin story matters here. The platform was born from a real hospitality challenge, starting with a single small property in Sweden. That perspective still shows in how the product is shaped today.

“We started with one small property, so we understand what solo hosts are dealing with,” says Mats Persson, CEO and co founder of Sirvoy. “Sirvoy Free is our way of giving them the same fair start my mother had when she first used our system.”

That personal connection is rare in a market increasingly driven by venture-backed growth and aggressive upselling. Sirvoy’s positioning remains grounded in fairness, simplicity, and long-term trust.

Limited availability, at least for now

At launch, Sirvoy Free is available to the first 500 eligible hosts. For those who qualify, the plan is free forever for single unit stays. This initial cap suggests a controlled rollout, likely to ensure support quality and platform stability before broader availability.

For small hosts who have been waiting for a credible alternative to OTA dependence, this window matters.

How Sirvoy Free compares to the wider market

Most hospitality management platforms still focus on multi unit operators. Free plans, when they exist, are often time limited or heavily restricted. Some competitors offer free tiers but remove essentials like payment processing or branded booking pages, which limits their real world usefulness.

At the same time, the broader trend is clear. Direct bookings are no longer optional. According to industry insights from sources like Skift and Phocuswright, accommodation providers are actively seeking ways to regain control over distribution and guest relationships. Platforms that support this shift, especially for smaller operators, are gaining relevance.

Sirvoy Free sits neatly within this trend. It does not try to replace OTAs entirely, but it gives solo hosts a realistic way to build their own direct booking presence without upfront costs.

Conclusion: a quiet but meaningful move for small hosts

Sirvoy Free may not be the loudest product launch in hospitality tech this year, but it is one of the more thoughtful ones. By focusing on single unit hosts and removing the financial barrier to entry, Sirvoy is acknowledging a segment that often feels squeezed between rising costs and limited bargaining power.

In a market where many tools are built for scale first and people second, this launch stands out. It reflects a broader shift toward fair pricing, sustainable growth, and empowering hosts to own their bookings and guest relationships. For solo hosts who want professional tools without professional-level pricing, Sirvoy Free is worth paying attention to, not as a shortcut, but as a solid foundation.