Sabre Corporation, a leading software and technology provider that powers the global travel industry, announced a strategic technology partnership with South Korea’s largest Online Travel Agency (OTA), InterparkTriple. The agreement will bring together InterparkTriple’s online travel platform and Sabre’s cutting-edge Travel AI technology, which was developed with Google. Sabre Travel AI

The collaboration aims to leverage Sabre’s Travel AI microservices with InterparkTriple’s proprietary platform, providing users with enhanced functionalities and personalized experiences powered by artificial intelligence (AI). As part of this long-term partnership, Sabre and InterparkTriple will have the opportunity to collaborate, innovate, and test new ideas. By leveraging InterparkTriple’s resourceful start-up mentality together with Sabre Travel AI, the companies aim to co-create solutions that not only enhance the InterparkTriple travel platform but also have the potential to be scaled and offered to other customers globally.

“We are playing a pivotal role in developing South Korea into an inbound travel giant through enhanced travel content and AI technology” said Jun Shin, Head of Travel Business, InterparkTriple. “So, we’re incredibly excited about the possibilities this new partnership with Sabre brings. Sabre’s Travel AI technology aligns perfectly with our commitment to providing appealing, personalized solutions, so we can give our users the tailored travel options they want and demand.”

InterparkTriple, which is owned by parent company Yanolja, was formed through a merger of travel and ticketing company Interpark and AI-driven travel planning platform Triple. InterparkTriple has already established a new corporation for its AI travel business, called Encode AI. It is accelerating the development of a Korean travel platform aimed at attracting inbound tourists, with ambitious goals of helping to draw more than 50 million visitors into South Korea annually by 2028. This new platform supports hyper-personalized Korean travel by creating customized itineraries through AI, including the development of travel products that cater to global travellers’ evolving interests in South Korea, such as destinations and experiences tied to K-pop and K-dramas.

“There’s more choice in the global travel marketplace than ever before, and so to be successful, travel agents need to differentiate themselves,” said Brett Thorstad, Vice President, Sabre Travel Solutions, Agency Sales and Airline Distribution, Asia Pacific. “InterparkTriple’s focus on AI to further personalize offers for travellers is key to their differentiated approach. We’re delighted that this collaboration strengthens Sabre’s position as a trusted technology partner for large global OTAs, while opening up avenues for future innovation and shared success.”

About Sabre Corporation

Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale, and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies, and other partners to retail, distribute, and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

About InterparkTriple

InterparkTriple is a global travel and leisure services company that operates Korea’s leading travel and entertainment platform, “Interpark,” together with the hyper-personalized travel platform, “Triple.” With a mission to make the world more exhilarating through travel and entertainment, InterparkTriple brings together both inbound and outbound travel experiences that go beyond the ordinary through seamless synergy between its two platforms. “Interpark” not only provides unparalleled flight booking services and vacation packages but is also setting trends as a leader in the entertainment content industry based on its extensive performance and ticket inventory. “Triple” offers highly individualized information and features based on its leading big data and AI technology, creating a hyper-personalized travel ecosystem.

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