Spanish La Liga club Real Madrid has launched a new OTT platform that is designed to provide additional value for its membership base. Set to run alongside its existing linear television channel, Real Madrid TV (RMTV), RM Play makes all of the club’s video content available on demand for the first time across mobile devices, tablets and smart televisions. Real Madrid streaming platform

The club’s RM Play service will feature over 700 hours of content and will be available on mobiles, tablets and smart TV devices including Apple TV, Android TV and Amazon Fire TV.

Real Madrid said the content line-up would be added to each day, and the service will be available both in Spanish and English, with Portuguese subtitles also available.

Registered Real Madrid supporters or Madridistas will have access to all sections of the service, including highlights, press conferences, interviews and special programs, along with historical archive material, including match summaries of the first team’s matches for the last 15 years.

Users will also be able to access trailers and first looks at Real Madrid’s original series for free.

Real Madrid originals include Behind the Champions, Leyenda Blanca and Bernabéu, Campo de Estrellas.

Real Madrid also operates its own TV channel, RMTV, and the streaming service will include a live stream of this in both its national and international versions. News from the last 15 days will be available both live and on demand.

RM Play will also offer, on-demand, coverage of current and past matches.

Leading Football Club Streaming Services

1. FC Barcelona

FC Barcelona, the fierce rivals of Real Madrid, was one of the early adopters of club-specific streaming services. In 2020, they launched “Barça TV+”, an online platform that offers a wide range of exclusive content related to the club. From behind-the-scenes footage and interviews to match highlights and classic games, Barça TV+ provides an immersive experience for fans all around the globe.

Barça TV+ has proven to be a hit among the club’s supporters, who can now access their favorite content anytime and anywhere. This streaming service has not only strengthened the bond between the club and its fans but has also become an important revenue stream for FC Barcelona.

2. Manchester United

Manchester United, one of the most successful and popular football clubs in England, also recognized the potential of a dedicated streaming service. In 2021, they introduced “MU TV,” an online platform that grants fans unprecedented access to exclusive Manchester United content. MU TV offers a diverse range of programming, including live match coverage, interviews, documentaries, and youth team games.

The launch of MU TV has further enhanced the global reach of Manchester United, allowing fans from different corners of the world to connect with the club and experience the unique atmosphere of Old Trafford. The streaming service has become an integral part of Manchester United’s digital strategy, enabling them to engage with their fanbase on a deeper level.

3. Juventus

Italian giants Juventus have also ventured into the world of streaming services with their platform called “Juventus TV.” Launched in 2019, Juventus TV provides subscribers with a comprehensive range of content, including live match broadcasts, post-match analysis, exclusive interviews with players and staff, and access to the club’s extensive video archive.

By offering an immersive and personalized experience, Juventus TV has solidified the bond between the club and its passionate fanbase. It has emerged as a significant platform for Juventus to promote its brand globally and create a direct connection with supporters, irrespective of geographical boundaries.

4. Paris Saint-Germain

Paris Saint-Germain (PSG), one of the powerhouses of French football, has also jumped on the streaming bandwagon. The club launched “PSG TV” in 2022, a platform dedicated to providing exclusive content and access to PSG’s matches and events. Subscribers of PSG TV can enjoy live match coverage, player interviews, press conferences, and in-depth analysis of the team’s performances.

PSG TV has proven to be a valuable asset in PSG’s strategy to engage with fans and build a stronger international presence. By delivering high-quality content and unique behind-the-scenes access, the club has successfully attracted a global audience, further elevating the PSG brand.

Conclusion Real Madrid streaming platform

Real Madrid’s entry into the world of club-specific streaming services marks another significant milestone in the evolution of football club engagement. As the popularity of these platforms continues to grow, clubs like FC Barcelona, Manchester United, Juventus, and Paris Saint-Germain have already laid the groundwork, showcasing the potential of streaming services in forging closer connections with fans and diversifying revenue streams.