AI Skyways will lay the foundation to deliver value-led AI initiatives across the Qatar Airways Group through its responsible AI practices, data and platform offerings, and value realisation office that will quantify and maximize the value of AI initiatives. These will accelerate the implementation of AI solutions across a variety of aviation use cases, including optimising flight schedules, enhancing predictive maintenance, and personalising customer interactions, allowing Qatar Airways—voted the World’s Best Airline by Skytrax in 2025—to focus on delivering exceptional travel experiences. In addition, this will allow Qatar Airways to explore future trends and applications of AI in the aviation industry, to ensure sustained growth and adaptation, thereby strengthening its resilience to changing market demands.

Qatar Airways’ Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said:

“This partnership with Accenture to establish AI Skyways represents a significant milestone in our journey to become leaders in AI-driven aviation. AI Skyways will leverage AI to reimagine a spectrum of operations across Qatar Airways Group—from customer service to operations, to ensure that passengers enjoy a seamless and enriching travel experience.

Furthermore, the partnership will focus on using AI for real-time data analysis to improve decision-making capabilities and operational responses.”

This initiative plays a pivotal role in enabling Qatar Airways’ continuous journey to become a Digital-First organisation, leveraging AI and other advanced technologies to optimise processes and decision-making capabilities.

Accenture Chair and Chief Executive Officer, Ms. Julie Sweet, said:

“Together, Qatar Airways and Accenture are applying innovative technologies and new ways of working to create new value for the airline and its customers. Our AI Skyways partnership is a key engine of this ambition, embedding and scaling AI to create outstanding travel experiences for passengers and deliver greater value to the airline group.”

Qatar Airways is working relentlessly to design cutting-edge AI-driven solutions that can be replicable across other future initiatives. The airline’s commitment to responsible AI deployment will include rigorous ethical guidelines, data privacy measures, and continuous monitoring to ensure that the technology benefits all stakeholders.

Final thoughts

Qatar Airways’ move to establish AI Skyways with Accenture is not just another digital transformation project—it’s a signal of where competitive advantage in aviation is shifting. While Lufthansa Group has partnered with Google Cloud to optimize flight operations, and Singapore Airlines has invested heavily in AI-driven personalization, Qatar Airways is positioning itself as a first mover in institutionalizing AI through a dedicated value realisation office. This structured approach to measuring and scaling AI outcomes goes beyond pilots and proofs of concept, which often stall at many carriers.

The trend is clear: according to a 2024 McKinsey report, airlines that embed AI in operations and customer engagement can unlock margin improvements of up to 10% while simultaneously boosting customer satisfaction scores. By anchoring AI within responsible governance frameworks, Qatar Airways is also addressing growing concerns raised by the European Union Aviation Safety Agency (EASA, 2024) around the ethical deployment of AI in safety-critical industries.

In this context, AI Skyways is less about keeping pace and more about setting a benchmark. If executed well, it could not only elevate Qatar Airways above its peers in terms of operational efficiency and passenger experience but also serve as a replicable model for the wider aviation industry.

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining unmatched experience and specialized skills across more than 40 industries, Accenture offers Strategy & Consulting, Technology, Industry X, and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 743,000 people serving clients in over 120 countries, Accenture delivers on the promise of technology and human ingenuity to create value and shared success.

About Qatar Airways

Qatar Airways, the national carrier of the State of Qatar, is one of the world’s leading airlines, known for its award-winning service and global connectivity. Operating a modern fleet of more than 250 aircraft through Hamad International Airport in Doha, the airline serves over 170 destinations worldwide. Recognized multiple times as the World’s Best Airline by Skytrax, Qatar Airways continues to set new benchmarks in customer experience, innovation, and sustainability, while pioneering advancements in aviation technology and digital transformation.