Croatia, located at the crossroads of Central Europe and the Mediterranean, has firmly established itself as a leading destination in European tourism. With its stunning Adriatic coastline, vibrant cultural heritage, and rich historical sites, Croatia has become a popular hotspot for travelers from around the world. Its growing tourism industry continues to attract millions of visitors annually, with destinations like Dubrovnik, Split, and Zadar drawing tourists seeking a mix of relaxation, adventure, and history. As part of the European Union and with its proximity to neighboring countries like Italy, Austria, and Hungary or even Germany, Croatia plays a key role in the Mediterranean tourism scene, offering unique travel experiences for visitors of all types.

At the heart of this tourism revolution is Zagreb, Croatia’s capital, which has rapidly grown into a vibrant hub for culture, business, and innovation. Situated along the scenic Sava River, Zagreb combines medieval charm with modern amenities, making it a perfect blend of past and future. As Croatia’s largest city and primary tourism gateway, Zagreb is increasingly recognized for its dynamic tourism offerings, from historic architecture and art galleries to cutting-edge tech and thriving gastronomy scenes. The city’s strategic location, central to both Croatian and regional European attractions, makes it the ideal venue for hosting significant events like Place2Go Zagreb.

In 2025, the Place2Go Zagreb fair is set to showcase the latest trends, innovations, and opportunities in the global tourism sector, while also highlighting the exceptional tourism experiences Croatia and its capital have to offer.

Scheduled from March 28 to March 30, 2025, at the Zagreb Fair Grounds, this year’s fair promises to be the most diverse and engaging edition yet. With over 200 exhibitors from 20 countries across four continents, Place2Go Zagreb offers a unique platform to explore global travel destinations, industry innovations, and networking opportunities.

A Diverse Array of Exhibitors

This year’s fair boasts an impressive lineup of exhibitors, including representatives from:

The participation of countries like Finland, Germany, Sierra Leone, Madagascar, and Kosovo in the B2B segment marks a significant expansion, introducing new markets and enhancing the fair’s international appeal. This diversity provides attendees with a comprehensive view of global tourism offerings and fosters cross-cultural collaborations.

Structured Segments for Targeted Engagement

Place2Go Zagreb is thoughtfully organized into two primary segments:

• B2B (Business-to-Business) Segment: Held on Friday, March 28, this segment is tailored for industry professionals seeking to establish partnerships, explore business opportunities, and engage in specialized discussions. The B2B sessions will take place in Pavilion 7A of the Zagreb Fair Grounds from 10:00 AM to 4:00 PM. Attendees can participate in pre-scheduled meetings facilitated by the TalkB2B platform, ensuring productive interactions with potential partners and clients.
• B2C (Business-to-Consumer) Segment: Running from March 28 to March 30, the B2C segment welcomes the general public to explore various travel destinations, attend informative presentations, and participate in interactive workshops. This segment is designed to inspire and inform travelers about diverse travel experiences and opportunities.

Engaging Programs and Workshops on Place2Go Zagreb 2025

Beyond the exhibition halls, Place2Go Zagreb offers a rich program of activities aimed at enhancing attendees’ knowledge and experience:

• Children’s Corner (Kids Corner): A new addition this year, the Kids Corner is dedicated to inspiring young minds about the importance of sustainability and environmental conservation. Through educational workshops led by Croatian national parks and nature parks, children will engage in hands-on activities that foster a sense of responsibility towards nature.
• Panel Discussions and Presentations: Experts from various sectors will lead discussions on pressing topics such as sustainable tourism, digitalization, travel innovations, and adapting tourism offerings to meet the preferences of new generations of travelers. Notable panels include:

• • Inclusive Tourism: Addressing the adaptation of accommodation facilities for people with disabilities, featuring insights from motivational speaker Sandra Paović, her husband Danijel Lazov, and travel blogger Slaven Škrobot.

  • Religious Tourism: Exploring the significance of pilgrimages like the Camino de Santiago, with insights from media expert Boris Trupčević, who embarked on this journey, leaving behind his managerial career to experience the path firsthand.

  • Gastronomy in Tourism: Discussing the role of gastronomy in enhancing travel experiences, with contributions from food bloggers Kasandra Draganić, Sandra Rončević, and Vedrana Bošković, who will share their perspectives on Croatian cuisine’s global standing.

“This year’s fair will showcase an incredible diversity of destinations and travel experiences with exhibitors from all over the world. For the first time, representatives from Finland, Germany, and Sierra Leone will participate in the B2B segment. Additionally, we are especially excited to introduce new program segments like the Kids Corner. The goal was to inspire the youngest about the importance of sustainability and environmental preservation through educational workshops by Croatian national and nature parks. PLACE2GO has become a vital meeting point for the tourism industry in Croatia. We are confident that this year’s fair will offer new opportunities for business professionals and the general public to connect, discover, and explore,”

said Damjana Domanovac, Director of the PLACE2GO fair.

Networking and Professional Development

For industry professionals, Place2Go Zagreb serves as a hub for networking and professional growth:

• TalkB2B Platform: This digital tool enables attendees to schedule meetings, create personalized profiles, and connect with exhibitors and other professionals, streamlining the networking process and maximizing engagement opportunities.
• B2B Friday: The dedicated B2B day offers an intensive environment for business discussions, collaborations, and knowledge exchange, setting the tone for the rest of the fair.

Place 2Go Zagreb 2025 contests

As every year, you can look forward to exciting contests with rich prizes. This year, the prize pool is particularly attractive and abundant. So, take a look at the contest rules and win one of the following prizes:

• CHILI TOURS – A girls-only trip to Dubai for 1 female.
• ALLEGRA KRSTARENJA – A Mediterranean cruise for two people.
• SINGULARITY TOURS – 7 days of vacation in Hurghada for one person during June 2025, including flight and all-inclusive accommodation.
• CROATIA AIRLINES – 2 round-trip flight tickets to Prague.
• INCRUISES – Premium membership package worth 800€, which can be used for booking a cruise of that value.
• SRI LANKA – A stay at Occidental Eden Resort, Beruwala, Sri Lanka, with 3 half-board meals, plus a one-day trip to Galle (boat ride through the mangrove trees and visit to a turtle farm).
• NP SJEVERNI VELEBIT – 4 nights in the Shepherd’s Cabins on Alan for up to 7 people, including park entry tickets.
• MASLINICA – A 2-night stay in the pre-season (06.04. to 10.06.) and off-season (06.09. to 26.10.) on a half-board basis for 2 people in one of the hotels, subject to availability (Hotel Narcis / Hedera / Mimosa Lido Palace).
• RAVNA PLANINA – 2 nights in a deluxe aparthotel with breakfast for 5 people, including parking, gondola rides on both days of stay, entrance to the adventure park (zip line, adventure park, dino park), and free use of the children’s playroom.

Also, there will be free eSIMs for exhibitors and visitors as well!

Visitor Information

Place2Go Zagreb is open to both industry professionals and the general public. Key details include:

• Operating Hours:

  • Friday and Saturday: 10:00 AM to 7:00 PM

  • Sunday: 10:00 AM to 6:00 PM

• Ticketing: Single-day and three-day passes are available for purchase online and at the entrance. Discounts are offered for students, seniors, and groups, making the fair accessible to a wide audience.

Conclusion

As Croatia’s largest tourism fair, Place2Go Zagreb continues to evolve, offering enriched experiences for all attendees. Whether you’re a travel professional seeking new business opportunities, a traveler looking for inspiration, or a family interested in educational activities, the fair caters to diverse interests and aspirations. Mark your calendars for March 28 to March 30, 2025, and join us at the Zagreb Fair Grounds for an event that celebrates the dynamic world of tourism.