Pet tech or pet technology is the term referring to the usage of technology in the pet sector to improve pet care and their living conditions. In simple terms, it is the use of technology to improve the health, well-being, surveillance, and safety of pets. ID App for Dogs and Cats

Petnow Inc. announced that it is presenting the world’s first cat biometric recognition service added to the Petnow app at CES 2023. The AI-driven app that automatically scans unique identifiers of dogs called “nose prints” has been honored with the Best of Innovation at CES 2022, and the company has attracted worldwide recognition and has been featured on BBC and CBS.

Dr. Jesse Joonho Lim, the founder of Petnow Inc. said, “The company is adding cat biometric recognition to the current app to support the most raised pet animals around the globe, and the app will help more pet households reunite with their beloved pets in case they go missing. The Petnow app can solve the problems of the existing pet identification methods such as microchips, tags, and collars that are prone to damage or loss, and it is beginning to enter the U.S. market upon the exhibition at CES 2023.”

Dr. Ken Daehyun Pak, the co-founder of Petnow also quoted, “We have been hearing from customers domestically and internationally to add a cat identification function, and we are proud to announce the cat biometric recognition with 99% accuracy. We have cooperated with the largest Korean mobile carrier, SK Telecom, to introduce the dog version of ‘Amber Alert’ in South Korea, and we hope that we will provide more use cases for users.”

With the release of the app to the U.S. and South Korea, Jesse wished to highlight the following:

• The Petnow app is provided free of charge, and pet households with house cats and/or dogs can try the pain-free microchip alternative right now.
• Petnow is looking for partnerships with pet-related businesses and organizations, including but not limited to insurance companies, government departments, vet chains, and pet shelter networks.
• The company has been selected as Google for Startups Accelerator cohort of this year, to further enhance the app and other capabilities.

About Petnow Inc ID App for Dogs and Cats

Petnow Inc. is a pet identification development company based in Seoul, Korea. The company published the first paper about AI-driven identification of dogs using nose prints on IEEE Access in March 2021, followed by being selected as an Honoree of the Best of Innovation at CES 2022.