Few sporting spectacles capture the imagination quite like the Singapore Grand Prix. From October 3–5, the Marina Bay Street Circuit will once again glow under the floodlights, hosting one of Formula 1’s most anticipated night races. The event is more than just a competition—it’s an experience that blends high-octane sport with culture, technology, and global tourism. Fans descend on Singapore from every corner of the world, drawn not only to the roar of engines but also to the city’s unique atmosphere: skyscrapers as grandstands, a skyline as backdrop, and the city itself transformed into part of the show.

But in today’s world, experiencing the Grand Prix isn’t confined to the trackside. Fans want to share the action in real time, connect with communities online, and stay close to home even when thousands of miles away. That’s where connectivity comes into play—and why Nomad eSIM’s latest move is so timely.

This year, Nomad eSIM has joined forces with beIN SPORTS, Formula 1™’s official broadcaster, to bring fans a different perspective on the Singapore race weekend. By stepping into the storytelling arena with Off The Grid, Nomad is positioning itself not just as a travel tech enabler, but as a brand that understands how people live, move, and connect in the moments that matter most.

“We believe in powering freedom without limits and staying connected wherever your journey takes you. Partnering with beIN SPORTS, the official broadcaster of F1 is an exciting opportunity for us to connect with fans everywhere and engage with communities that, like us, thrive on speed, innovation, and living at the cutting edge.”

— General Manager of Nomad eSIM, Shern Ng

Connecting Sports, Stories, and Cities

Nomad’s mission has long been about giving travelers seamless, affordable, and secure data connections worldwide. For the Singapore GP, that vision now stretches into motorsport culture. As part of beIN SPORTS’ original series Off The Grid, Nomad features in a segment titled The Fan Connection.

The episode follows Liam Bushrod, a passionate F1 superfan who set himself the ambitious goal of cycling to every circuit on the calendar. From the wide-open roads of Australia to the neon-lit streets of Singapore, his journey is as much about endurance as it is about fandom.

Armed with Nomad eSIM, Liam stays connected across borders—navigating new terrain, sharing content in real time, and calling home even while on the road. His ride into Singapore captures how connectivity can turn an individual passion into a shared experience.

What Viewers Will See

The 4–5 minute feature brings Liam’s adventure into focus, blending long-form storytelling with bite-sized reels and highlights across beIN SPORTS’ broadcast and digital platforms. Beyond race cars and roaring engines, viewers get a window into the personal side of fandom: the gear, the grind, the unexpected discoveries along the way.

For Nomad, it’s more than just a showcase of their service—it’s a celebration of global communities that thrive on connection, whether through sport, technology, or travel.

“Partnering with beIN SPORTS, the official broadcaster of F1, is an exciting opportunity for us to connect with fans everywhere and engage with communities that, like us, thrive on speed, innovation, and living at the cutting edge,” said Shern Ng, General Manager of Nomad eSIM.

A Timely Offer for Travelers

To mark the partnership, Nomad is offering a 20% discount on Asia eSIM plans for visitors in Singapore and beyond. The code RACE20 can be used through October 14, 2025, for plans of 3GB or more (with 60-day activation). For frequent travelers, it’s a timely way to stay online while hopping between countries in the region.

Why This Move Matters

This partnership illustrates a growing trend: eSIM providers aligning with major sports and entertainment events to tap into passionate communities. Airalo, for instance, has leaned into influencer-led campaigns; Airhub and aloSIM have run limited-time sports tie-ins with streaming platforms; Yesim entered the NBA arena via Milwaukee Bucks; and now Nomad’s collaboration with beIN SPORTS shows how connectivity is evolving from a commodity to a cultural enabler.

At a time when GSMA Intelligence forecasts the number of eSIM-enabled smartphones will surpass 1.5 billion by 2027, these brand alliances are more than marketing gimmicks. They’re a way to humanize what can often seem like a technical product, building emotional resonance through storytelling. In Nomad’s case, linking connectivity to an F1 fan’s once-in-a-lifetime cycling journey adds both credibility and relatability.

Final Word

As the lights go out in Singapore, Nomad eSIM isn’t racing for pole position—it’s racing for relevance. By weaving itself into the narrative of sports, fandom, and global travel, the company is showing how connectivity providers can differentiate in an increasingly crowded market. For consumers, it’s another reminder that staying connected abroad is no longer a luxury—it’s part of the experience itself.