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AI hotel concierge

Mirai Launches Sarai: The AI Hotel Concierge for Real Guest Service

The hospitality industry has lived with chatbots for years, but very few hoteliers would claim those tools ever truly worked. Most were rule-based, menu-driven, limited in language, and easily confused. They could respond to FAQs, but not real guest intentions. They felt mechanical—because they were.

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Mirai is stepping forward with a different proposition. Sarai, the company’s newly launched AI “super-agent,” is designed to shift hotels into the next stage of digital guest service: real conversations, real transactions, delivered naturally, across the channels guests already use. It speaks over 100 languages, understands multi-part questions, can handle real bookings, cancellations, and rate checks, and will soon support voice and phone — not just text chat.

In other words: not a chatbot. A digital concierge, built for the way people actually ask questions.

What makes Sarai different?

The key shift is architectural. Instead of one chatbot trying—and failing — to do everything, Sarai is powered by a network of specialized sub-agents, all connected through Mirai’s central Intelligence platform. That platform pulls together data from the booking engine, room inventory, rate plans, policies, promotions, brand language, and guest interaction history — and maintains it as a single, evolving source of truth.

This is what allows Sarai to respond contextually, consistently, and in real time.

  • Ask about rates for a specific date range? Sarai answers with live availability.
  • Ask whether pets are allowed and if breakfast is included? It interprets the intent, not just the words.
  • Ask three different questions in one message? It handles them — without forcing structured prompts or repeated inputs.

Sarai is designed to sound natural, not scripted. Guests can phrase things however they like — casually, politely, clumsily, halfway in another language — and Sarai interprets meaning rather than matching keywords. The interaction aims to feel closer to speaking with a front-desk professional than clicking through a flowchart.

Mirai on X: "🚀Today we're not just launching a product, we're redefining your guests' experience! Meet SARAI, our network of #AI agents for #hotels: ▪️Real-time rates & availability ▪️24/7 service in 100

Designed for real bookings, not brochure-ware

One of the long-standing frustrations in hotel chat automation is the disconnect between conversation and transaction. Many chatbots redirect to the booking engine at exactly the moment a guest is about to convert — introducing friction, confusion, or lost intent.

Mirai has addressed that directly.

Sarai is built to work with the booking engine, not beside it. Guests can:

  • Check live availability and pricing in their preferred currency
  • View real room descriptions, amenities, promotions, and photos
  • Look up reservation status and cancel if needed (modifications coming soon)
  • Move between hotels in a chain seamlessly, as if talking to a call-center agent
  • Follow booking links that remain fully traceable to performance metrics

This is crucial for hotels focused on driving direct bookings. The conversation becomes part of the booking journey — not an interruption to it.

Just as importantly, Sarai stays out of the guests’ way when necessary. During checkout or when selecting extras, the assistant hides itself rather than interfering. The philosophy is clear: streamline, don’t distract.

Multilingual, multi-channel, and customizable

Travelers are global—and multilingual service is no longer a luxury feature. Sarai supports 100+ written languages and provides human-sounding voice interaction in 33 languages, with telephone and voice call capability arriving soon.

Channel coverage is also expanding:

  • Website
  • WhatsApp
  • Instagram and phone support coming soon

Hotels can also customize Sarai’s name and avatar to match their brand identity. “Sarai” is the default — not the mandate.

This matters because guests don’t experience hotels in one place anymore. They ask questions on WhatsApp at midnight. They plan trips while commuting. They switch between languages without thinking. The tool needs to travel with them.

A clear signal of where hospitality tech is heading

The launch of Sarai sits inside a larger industry movement toward agentic AI—systems that can reason, act, and support decision-making autonomously. In hospitality, this has very real implications: staffing pressures, rising guest expectations, and increasingly international audiences are pushing hotels to automate without losing the human tone that defines hospitality.

Early data across the industry points to strong demand for this balance. Guests are open to AI handling basics—if the experience is fluid, empathetic, and accurate. Hotels are willing to automate—if automation doesn’t create brand detachment.

This is where Sarai is trying to position itself: not replacing staff, but relieving them. Not impersonating hospitality, but scaling it.

Conclusion: A strong entry in a rapidly shifting market

Mirai enters a space where other players are emerging—from enterprise-level AI concierge systems to boutique guest messaging platforms. But Sarai’s value proposition is especially clear: deep booking-engine integration, advanced multilingual capability, and conversational intelligence that handles real guest scenarios—not just structured chat.

It’s a solution built for the operational realities of hotels today: fewer staff, more channels, more languages, and guests with higher expectations than ever.

Whether hotels adopt this kind of AI gradually or decisively, the direction of travel is unmistakable. Guest communication is moving from static information to dynamic, adaptive interaction — and from automation as cost-saving to automation as a driver of satisfaction and revenue.

Sarai’s launch suggests that the hospitality AI conversation has moved on from “Can a bot answer this question?” to a better one:

How do we deliver service that feels human—even when it isn’t?

That is the right question.
And Sarai is one of the first tools built to answer it at scale.


Driven by wanderlust and a passion for tech, Sandra is the creative force behind Alertify. Love for exploration and discovery is what sparked the idea for Alertify, a product that likely combines Sandra’s technological expertise with the desire to simplify or enhance travel experiences in some way.