MasOrange’s Guuk to double data this month and debut eSIMs in November
The Spanish telecom market is undergoing a new wave of transformation, and MasOrange—the joint venture formed from the merger of MásMóvil and Orange Spain—is at the forefront of it. While the merged operator is focused on creating synergies at the national level, it hasn’t forgotten its strong regional brands that have been key to customer loyalty and growth.
One of the most prominent examples is Guuk, a relatively young but fast-growing operator in the Basque Country and Navarre. Since its launch in 2020, Guuk has positioned itself as a customer-first, transparent, and straightforward alternative to larger national carriers, emphasizing simplicity, unlimited gigas that roll over, and a commitment to fair practices.
Now, Guuk is preparing to take another major step forward. The company has announced two headline changes: a doubling of data allowances on mobile plans starting this month and the introduction of eSIM support in November. Both upgrades reflect not just a tactical move to attract and retain customers but also a broader strategy by MasOrange to modernize its portfolio and align regional offerings with global connectivity trends.
1. Data Doubling — Starting 22 September
From 22 September 2025, Guuk will automatically double the mobile data allowance on select plans—no action required from customers. Here’s how it works:
- 15 GB plans become 30 GB
- 30 GB plans become 60 GB
- 100 GB plans become 200 GB
This enhancement applies to both standalone mobile plans and convergent offers that include mobile data. It’s a transparent and immediate upgrade for Guuk subscribers.
2. eSIM Launch—Coming November 2025
Beginning in November 2025, Guuk will introduce eSIM support for all compatible smartphones. This will let customers activate services digitally, eliminating the need for physical SIM cards and offering greater convenience and flexibility.
What This Means for Customers
| Feature | Benefits |
|---|---|
| Data Doubling | Instantly doubles data without changing price—great for heavy users |
| eSIM Support | Simplifies setup and switching; better for remote activation and travel |
These moves align with Guuk’s brand ethos of transparency and customer-first innovation. Their standard offering includes:
- Gigas that accumulate month-to-month
- No contract binding
- Industry-standard 5G coverage and features like VoLTE
- Commitment to continuous improvements, often applied automatically
Broader Strategy: Why Guuk Is Doing This
Guuk is positioned as a value-driven, regional telecom operator with strong roots in Basque Country and Navarre and is known for simplicity, flexibility, and customer service. These upgrades serve multiple strategic goals:
- Boost customer satisfaction and loyalty
- Enhance competitiveness—especially against national players offering similar data-heavy plans
- Streamline operations with eSIM adoption—lower logistics and easier activation
Moreover, Guuk’s moves mirror a larger push by MasOrange to integrate operations, drive synergies, and modernize the customer experience across its many regional and national brands.
Summary
Guuk’s decision to double mobile data from September and to roll out eSIM support in November is more than just a customer perk—it’s a statement of intent. The move shows how MasOrange is leveraging its regional brands to deliver tangible value while keeping pace with technological shifts. For subscribers, the benefits are immediate: more data without higher costs and the freedom to activate services digitally through eSIM. For MasOrange, it strengthens Guuk’s position in the Basque Country and Navarre while aligning with a national strategy of modernization and simplification. In a market where consumers are increasingly data-hungry and flexibility-driven, Guuk’s upgrades demonstrate that regional operators can lead the way in innovation just as much as their national counterparts.
