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Lyca Mobile Expands in Australia: New eSIM Tech, Bigger Data, and Smarter Services

Lyca Mobile, the world’s largest international mobile virtual network operator, has announced a major expansion of its Australian operation. Lyca Mobile Australia

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The company, which serves over 16 million customers across 20 countries worldwide, will invest heavily in new digital service channels, continued collaboration with retail partnerships, and online services across the country. Lyca offers Australians some of the best prepaid data plans on the market, with up to 300 GB on a single recharge, 5G access, and data rollover up to 500 GB. This is alongside highly competitive pricing, making it an ideal choice for customers seeking maximum data flexibility and value.

Lyca’s Australian operation has been operating since 2010, providing millions of customers with reliable and affordable connectivity. Lyca operates across

Vodafone’s advanced 4G and 5G network, which now covers around 1,000,000 square kilometers of Australia, reaching 98.4% of the population. This capability sets Lyca apart from its competitors, enabling unlimited international calls, allowing customers to stay connected both locally and globally.

The investment will include focusing on further improving Lyca’s capacity and capability, enhancing the customer experience through innovative digital platforms. Lyca is at the forefront of adopting technologies such as eSIM, which offers unmatched convenience, flexibility, and sustainability for Australians.

The company’s state-of-the-art eSIM technology allows customers to activate and manage their mobile services remotely, switch between networks seamlessly, and reduce environmental impact by eliminating the need for physical SIM cards. This positions Lyca Mobile as a leader in digital transformation, ensuring our customers benefit from the latest advancements in mobile connectivity.

Additionally, the company announced its intention to continue partnering with some of Australia’s leading retail providers.

Noman Abbasi, Country Director, Lyca Mobile Group Australia, said:

“Lyca has a proud fifteen-year heritage in the Australian market. This investment in our eSIM technology and digital service channels will ensure our customers are offered the very best products and services available.

Our team is committed to the Australian market, both with our physical retail partnerships and increasingly through digital sales channels, delivering first class mobile services to millions of Australians every year.

About Lyca Mobile Australia

Lyca Mobile is the world’s largest international mobile virtual network operator (MVNO), connecting over 16 million customers in more than 20 countries. Founded in 2006, Lyca is known for delivering affordable prepaid mobile services with a strong focus on international calling, generous data plans, and global connectivity.

The company offers services in countries including Australia, the UK, the USA, Germany, France, Spain, Italy, the Netherlands, Ireland, Poland, Portugal, Romania, South Africa, and others. By partnering with major local networks like Vodafone in Australia, Lyca ensures reliable 4G and 5G coverage and seamless cross-border communication.

Lyca Mobile is also leading in digital transformation with eSIM technology, enabling customers to activate services instantly, switch networks easily, and reduce environmental impact. Its competitive pricing, large data allowances, and international reach make it a trusted choice for travelers, expats, and anyone needing flexible global mobile services.

Driven by wanderlust and a passion for tech, Sandra is the creative force behind Alertify. Love for exploration and discovery is what sparked the idea for Alertify, a product that likely combines Sandra’s technological expertise with the desire to simplify or enhance travel experiences in some way.