Kazakhstan mobile operators to help Kazakh Tourism to determine the exact number of tourists
The tourism project office at Kazakh Tourism was created on behalf of Prime Minister A. Mamin, intends to introduce a new additional methodology for the registration of tourists, both domestic and foreign, based on data from mobile communication operators. Kazakh Tourism
This methodology will allow a more accurate calculation of the number of tourists both in Kazakhstan as a whole and in specific destinations. For example, in the TOP-10 objects of the Republican map of tourism (Shchuchinsko-Borovsk resort zone, Imantau-Shalkar resort zone, Bayanaul resort zone, Almaty mountain cluster, Alakol, Mangistau, Turkestan, Nur-Sultan, Balkhash, Baikonur) you can find out how many days he spent in the destination, a specific portrait of a tourist, his preferences as the technology allows you to determine gender, age, average check and other important data.
It should be noted, that all information is anonymized, i.e. Full name and other important personal data are not recorded. The idea to resort to telecom operators arose against the background of the fact that the existing accounting methodology does not give a complete picture. placements (hotels, campsites, apartments) often underestimate the number of tourists arriving, and the stay of one-day tourists is not recorded at all. Kazakh Tourism
At present, negotiations with Kazakhtelecom JSC, accumulating all mobile communication operators – Kcell, Altel / Tele 2, have already been held and the issue of concluding a corresponding agreement is being worked out. Statistical data will be generated through an interactive web interface in the form of reports containing charts, graphs, and tables.
The specified data JSC NK Kazakh Tourism JSC intends to share with all participants in the tourism market.
Kazakhstan is a country that is becoming increasingly popular among tourists from around the world. According to the Kazakhstan Tourism Industry Association, the top countries of origin for foreign visitors to Kazakhstan in 2019 were:
- Russia
- Uzbekistan
- China
- Kyrgyzstan
- Turkey
- Ukraine
- Germany
- United States
- South Korea
- United Kingdom
These countries accounted for the majority of foreign visitors to Kazakhstan in 2019. However, Kazakhstan is also seeing an increasing number of tourists from other countries, including Japan, France, Italy, and the Netherlands.
Kazakhstan has a lot to offer tourists, including stunning natural landscapes, rich history and culture, and modern cities. Some of the top tourist destinations in Kazakhstan include Almaty, Astana, the Charyn Canyon, the Altyn-Emel National Park, and the Kolsai Lakes.
