Hudini Drives Digital Innovation to Boost Guest Engagement and Revenue for Atlantis Dubai
Atlantis Dubai, home to two of the city’s most iconic resorts—Atlantis, The Palm, and Atlantis The Royal—has partnered with Hudini to revolutionize the guest experience by introducing a new omnichannel app. Atlantis Dubai App
This collaboration aims to enhance guest engagement at more touchpoints, driving convenience, personalization, and revenue growth.
Atlantis, The Palm is an entertainment haven, located on The Palm in Dubai, offering 22 hectares of waterpark fun at Aquaventure World, marine attractions, luxury shopping, and 35 world-renowned restaurants. Atlantis The Royal, an ultra-luxury resort, is synonymous with elite experiences, featuring celebrity chef restaurants, luxury retail, and spectacular ocean views. This property continues to set new hospitality standards, being listed among The World’s 50 Best Hotels.
Objective: Deeper Engagement and Personalization
Atlantis Dubai sought to increase guest interaction throughout the stay, ensuring a seamless experience at every step—whether ordering room service, making reservations, or booking activities. In a tech-savvy hospitality market like Dubai, digital transformation is crucial to meet evolving guest expectations. The goal was to leverage technology to build deeper connections, enrich guest experiences, and drive higher ancillary revenues.
The Hudini Solution
Through Hudini, Atlantis launched a guest experience app that integrates all touchpoints of a guest’s stay into one interface. From check-in to room service and booking activities, the app enhances convenience and personalizes experiences. The data generated from these interactions helps suggest curated experiences tailored to guests’ preferences, amplifying the sense of luxury and personalization.
Results Atlantis Dubai App
- 90% Digital Key Success Rate: Guests accessed their rooms seamlessly via mobile, outperforming the industry standard.
- 25 Million Guest Interactions: The app has registered millions of interactions, with over 13,000 users each month.
- 14-Minute Average Engagement Time: Guests spent significant time personalizing their stay through the app.
- 25,000+ In-Room Dining Orders: Data-powered recommendations helped drive food and beverage engagement.
- 11,000+ Housekeeping Requests: Guests scheduled housekeeping services at their convenience.
Oliver Stütz, Digital & Innovation Marketing Project Manager at Atlantis Dubai, noted,
“The Atlantis Dubai App has significantly enhanced the guest experience. Hudini’s customized solution exceeded our expectations, improving engagement and satisfaction. Hudini delivered a customised, multi-featured solution that met our integration needs. Their team worked hard to develop our uniquely designed front end that is both user-friendly and visually appealing. Working with Hudini has been a good experience.”
Atlantis Dubai App
The Atlantis Dubai App is designed to enhance the experience for visitors at Atlantis, The Palm, a luxurious resort in Dubai. With the app, users can access several features, including:
- Resort Information: Discover details about the resort’s attractions, dining options, events, and more.
- Room and Reservation Management: Guests can manage their bookings, check-in, and even order room service through the app.
- Waterpark Guide: The app provides an interactive map of Aquaventure Waterpark, helping users find rides and attractions, track queues, and navigate the park with ease.
- Dining Reservations: Book tables at the resort’s popular restaurants, including Nobu, Hakkasan, and Ossiano.
- Exclusive Offers: Receive notifications about exclusive deals, discounts, and promotions available to app users.
- Event Bookings: Easily book and stay updated on upcoming events and activities, such as concerts or beach parties.
It’s a convenient tool that streamlines the entire experience, ensuring guests get the most out of their stay at Atlantis Dubai.
Atlantis Dubai’s embrace of digital transformation, with Hudini’s innovative technology, sets new benchmarks in luxury hospitality, blending personalization with convenience for an unforgettable guest experience. Atlantis Dubai App