While Huawei is being pushed out of smartphones by American sanctions, it continues to rise strongly in wearables, particularly the fitnessband segment. More about Europe Fitnessband Market below.

Xiaomi boosted the entire category again this quarter due to its new Mi Band 5, as demand continues to shift toward lower price-tiers. Meanwhile, Fitbit and Samsung are losing ground to rivals like Huawei and new Chinese entrants such as OPPO and Realme.

Huawei is now a top-three player in Western Europe with an impressive 15% marketshare. It has overtaken Samsung, Garmin and others.  Its Band 4 model is popular.

Increase in disposable income of consumers and increasing use of fitness tracking apps on smartphones are the major factors stimulating the growth of global fitness tracker market. The base year considered for the study is 2017 and the forecast period is 2019-2025. Fitness tracker includes high-end activity tracking features and interactive operating systems such factor increase demand for Fitness tracker.

Fitness Tracker are a device or application used to monitor and track fitness-related measure such as distance walked or run, calorie consumption and, in some cases, heart rate. It is a technology-based product that provides a variety of fitness and health monitoring options for people with health concerns.

The term is now mainly used for smart watches, which in many cases can be synchronized wirelessly with a computer or smartphone for long-term data tracking. By having a fitness tracker one can stay accountable by will reminding you every day for getting into physical activity and also helping you push harder during your workouts. Fitness tracker can also help you measure your pulse and heart rate thereby making sure you’re not overdoing your workout or any physical activity.

Setting goals is a key function of the fitness tracker, which allows you to set goals and maintain your investment in goal progression. Setting goals is the right way to focus on and reach goals, so people who focus on losing weight use it extensively. The fitness tracker offers different exercise ideas, which can be customized according to your current fitness level.

Fitness tracker is a computer application that records a person’s daily physical activity, collected with other data relating to their fitness or health. Fitness trackers are one standard way to keep track of the health progress. Additionally, depending on the tracker type, people can track steps, calories, distance travelled, caloric intake, and even heart rate and sleep. Some fitness trackers offer the features like GPS tracking to map the distance and pace.

The increasing use of fitness tracking apps on smartphones is the main driver of the fitness tracker market. The functions and design levels provided by these fitness tracking apps can help individuals stay healthy, thereby improving the level of functionality. Due to their easy access and low cost, consumers are increasingly inclined to use these applications. In addition, due to the continued growth of the elderly population and related diseases (such as diabetes) in this age group, the demand for wireless equipment production and continuous health monitoring has increased. According to American Diabetes Association (ADA), approximately 34.2 million American citizens, which is nearly 10.5% of the population, had diabetes in 2017 and is expected to increase by about 54% to more between 2015 and 2030 which has prompted users to continuously monitor their heath related parameters which is going to boost this market. However, the high cost as well as the risk of data stealing by interfering connections of these device are restraining the growth of global fitness tracker market. Significant opportunities exist in the hybrid watch and fashion accessories market which will stimulate growth in this market. Hybrid watches combine traditional mechanical watches with smart watches and fashion accessories such as rings, bracelets, bracelets, brooches and necklaces.

Fitness tracker Market is anticipated to show a significant growth owing to the increasing adoption of technology, rising acceptance towards smart gadgets and benefits of fitness trackers. In addition, user-friendly devices and growing health awareness are some other factors drives the growth of the fitness tracker market within the forecast period. However, high cost of the devices and constant change in technology or product development are the factors restraining the growth of fitness tracker market. However, increasing health awareness among people may provide an opportunity for growth of fitness tracker market over the forecast period. For example; as per the Fitness industry statistics the industry grew to around 200,000 clubs globally, serving 162 million members, the market is huge to attract more consumer some technology development and cost reduction provide an opportunity to the market. Fitness and lifestyle is the major segment amongst the current 423 wearable device in the market.

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