Mews, the fast-growing hospitality operating system, has just announced the acquisition of Flexkeeping, a hotel operations platform best known for rethinking how housekeeping gets done. The deal brings advanced housekeeping automation and team collaboration tools directly into the Mews ecosystem, expanding its promise of a fully unified hotel management platform.

Instead of treating housekeeping as a silo, Mews is folding it into the same system that already handles property management, revenue, payments, and point-of-sale. The result: hoteliers now have a single place to manage the guest journey from booking to checkout – with less friction for staff and a smoother experience for travelers.

Why Flexkeeping Matters

Founded in 2012, Flexkeeping carved out its space by tackling one of the industry’s most overlooked yet critical functions: housekeeping. Its award-winning platform helps hotels assign tasks automatically, schedule shifts, monitor cleaning cycles, and streamline inspections – all in real time.

Some of its standout features include:

• Automation & Smart Scheduling: Room assignments and cleaning plans powered by PMS data.
• Real-Time Communication: Instant updates for staff across housekeeping, maintenance, and front desk.
• Flexible Cleaning Cycles: Tailored routines from light daily cleans to regulation-driven deep cleans.
• Multilingual Tools: Voice-to-text translation that bridges language gaps among diverse hotel teams.

Hotels using Flexkeeping have reported measurable results: up to 40% more staff productivity and 45% fewer guest complaints. That combination of efficiency and guest satisfaction is exactly why Mews wanted the technology under its roof.

What Mews Is Saying

Richard Valtr, Founder of Mews, framed the acquisition as a milestone: “For the first time, Mews customers will have a best-in-class housekeeping platform natively connected to their PMS.”

CEO Matt Welle added that the move is about unlocking new levels of operational efficiency and guest experience, calling it a “pivotal moment in hospitality tech.”

Flexkeeping’s CEO Luka Berger echoed the sentiment, noting that joining Mews will accelerate the vision of making hotel operations “effortless and data-driven.”

The Bigger Picture: Housekeeping as a Tech Battleground

This acquisition is more than just a software deal – it highlights a growing trend. Housekeeping, long considered a back-office function, is becoming central to operational strategy. With staffing shortages still pressing in many markets, automation is no longer a nice-to-have, but a necessity.

Competitors are also paying attention. Cloudbeds, for example, has been expanding its operations toolkit, while Oracle Hospitality has been layering in automation across property management and distribution. Yet Mews’ decision to fully integrate a specialist like Flexkeeping sets it apart: instead of building from scratch, it’s absorbing expertise that has already proven its impact across thousands of hotels worldwide.

Industry analysts such as Skift and Phocuswright have repeatedly pointed out that hotels adopting integrated automation tools not only cut costs but also see stronger employee retention – a point that aligns directly with Flexkeeping’s reported boost in staff morale.

Where This Could Lead

The deal positions Mews to lead in an area where many hoteliers are still playing catch-up. The integration of housekeeping with PMS, payments, and revenue systems reflects a bigger industry push toward “platformization” – consolidating fragmented tools into fewer, smarter ecosystems.

For hoteliers, this means fewer logins, less miscommunication, and more predictable guest experiences. For staff, it means more time spent on what matters: guest interaction rather than administrative firefighting.

Conclusion

Mews’ acquisition of Flexkeeping signals that housekeeping is no longer a secondary priority in hotel tech—it’s becoming a front-line driver of efficiency, cost control, and guest satisfaction. While players like Cloudbeds and Oracle Hospitality are also moving toward unified systems, Mews’ bold step of integrating a proven specialist platform sets a benchmark. As automation and AI continue to shape the industry, this deal may be remembered as one of the moments when housekeeping tech went from niche to mainstream in hospitality’s digital transformation.