Building on 65 years of service, innovation, and hospitality excellence, Four Seasons Hotels and Resorts just scored a major win: the brand was named the “Most Admired Hotel Group” and took home more property rankings than any other hospitality brand in the 2025 edition of The World’s 50 Best Hotels.

That’s not a small feat. The list—curated by an academy of 800 global travel experts, hoteliers, and journalists—is one of the most respected barometers of excellence in luxury travel today. And this year, Four Seasons didn’t just make an appearance; it dominated.

Four Seasons Leads the Pack in Global Recognition

Seven Four Seasons properties earned a spot among The World’s 50 Best Hotels:

• #2 — Four Seasons Hotel Bangkok at Chao Phraya River
• #9 — Four Seasons Hotel Firenze
• #17 — Four Seasons Astir Palace Hotel Athens
• #55 — Four Seasons Resort Tamarindo, México
• #58 — Four Seasons Hotel at The Surf Club
• #66 — Four Seasons Hotel Madrid
• #86 — Four Seasons Hotel Hong Kong

Together, these rankings reaffirm what many in the industry already know: Four Seasons doesn’t just operate hotels—it creates experiences that define what modern luxury hospitality can be.

Alejandro Reynal, President and CEO of Four Seasons, captured this spirit perfectly:

“These achievements are a testament to the incredible work of so many people. I was deeply honoured to accept the award for Most Admired Hotel Group, and to celebrate Four Seasons rankings with our dedicated teams, whose talent, dedication, and care bring our vision to life every day.”

Bangkok, Florence, Athens — and the World

Four Seasons Hotel Bangkok at Chao Phraya River (#2)

Set in Bangkok’s creative district, this property has become a design icon since its debut. It’s a sanctuary of glass, water, and light, designed by the legendary Jean-Michel Gathy. Guests flow between lush courtyards, shimmering pools, and culinary hot spots like Yu Ting Yuan (the first Cantonese restaurant in Thailand with a Michelin star) and BKK Social Club, ranked #19 among Asia’s 50 Best Bars.

Four Seasons Hotel Firenze (#9)

In Florence, luxury comes wrapped in history. Housed in a Renaissance palazzo surrounded by the city’s largest private garden, this property blends art, heritage, and modern comfort. Its Michelin-starred Il Palagio restaurant and indulgent spa embody the brand’s balance of Italian soul and Four Seasons polish.

Four Seasons Astir Palace Hotel Athens (#17)

On the Athenian Riviera, the Astir Palace represents Mediterranean sophistication at its best—light-filled rooms, destination dining, and a spa experience that connects deeply with Greek wellness traditions. It’s the sort of place that shows how Four Seasons can be both timeless and distinctly local.

And it doesn’t stop there. Four Seasons Resort Tamarindo makes a stunning debut on the list at #55, recognized for its eco-conscious design on Mexico’s Pacific coast. Meanwhile, Miami’s The Surf Club (#58) continues to channel mid-century glamour; Four Seasons Madrid (#66) bridges old-world grandeur with contemporary energy; and Four Seasons Hong Kong (#86) remains a culinary capital with more Michelin stars under one roof than any other hotel in the world.

Excellence Beyond the Guestroom

Four Seasons’ global recognition doesn’t end at its hotels. Its bars and restaurants are consistently among the best in the world.

This year, VIRTÙ at Four Seasons Hotel Tokyo at Otemachi (#45) and BKK Social Club (#49) both earned spots in The World’s 50 Best Bars. On the culinary side, SÉZANNE at Four Seasons Hotel Tokyo at Marunouchi ranked an impressive #7 in The World’s 50 Best Restaurants 2025.

It’s a reflection of how deeply food and beverage have become part of the brand’s DNA—rooted in local culture but executed with global precision. With more than 600 restaurants and bars worldwide, Four Seasons continues to elevate what “hotel dining” means.

A Brand Built on Service—and Constant Evolution

Since opening its first property in 1961, Four Seasons has grown into a powerhouse with 133 hotels and resorts, 58 residential properties, and more than 60 new projects in development. Yet its success has always been built on something less tangible: service that feels human.

Unlike many newer luxury brands that rely on technology or spectacle to impress, Four Seasons continues to win loyalty through empathy, personalization, and consistency. In a world where luxury often feels interchangeable, that matters.

How Four Seasons Stays Ahead of the Pack

Four Seasons’ recognition at The World’s 50 Best Hotels comes at a time when hospitality is being redefined. Competitors like Aman, Rosewood, and Mandarin Oriental are doubling down on exclusivity and design. Accor’s Orient Express brand and Marriott’s EDITION are tapping into high-end lifestyle experiences. But Four Seasons stands apart because it successfully balances heritage and reinvention.

The brand’s expansion into branded residences, private jet experiences, and digital guest personalization through its Four Seasons App and Chat has set new industry benchmarks for integrated luxury. According to data from STR and J.D. Power, Four Seasons continues to lead in guest satisfaction and loyalty metrics—an achievement even tech-forward competitors struggle to match.

As the luxury travel market shifts toward meaningful, experience-led stays, Four Seasons’ long-standing focus on authenticity, craftsmanship, and emotional connection feels not just timeless—but future-proof.

The Bottom Line

Being named the Most Admired Hotel Group is more than a trophy for Four Seasons—it’s validation of a philosophy that’s guided the brand for more than six decades: genuine care, delivered impeccably.

Where others chase trends, Four Seasons quietly sets them, through consistency, creativity, and a culture that puts people first. As the brand enters its 65th year, it’s clear that the future of hospitality isn’t about who builds the most extravagant hotel. It’s about who understands what luxury really means in 2025—and Four Seasons still writes that definition better than anyone.